CleverTap vs CustomerLabs CDP
CleverTap
clevertap.com
CustomerLabs CDP
customerlabs.comSide by side
| Figure | CleverTap | CustomerLabs CDP |
|---|---|---|
| Price from | $85/mo | $129/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Customer Data Platforms | 8.6 (#7) | 8.3 (#11) |
| Core capabilities | The platform combines customer data and analytics, experimentation and optimization, personalization, and campaign orchestration. | The platform provides server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions API in one operating layer. |
| Headquarters | Mountain View, California | Middletown, Delaware, USA |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | The integrations page advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot. |
| Security and compliance | CleverTap states that it is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA. | CustomerLabs states that it uses TLS 1.2+ in transit, encryption at rest, SHA-256 hashing, eight hosting regions, and supports GDPR, HIPAA, CCPA/CPRA, UK GDPR, and Swiss FADP compliance. |
| Support | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. | Growth and agency plans include email support with a six-hour first response, while annual plans include WhatsApp support with a three-hour first response. |
Plans
CustomerLabs CDP
- Growth$129 a month
- Agency Lite$499 a month
- Agency Premium$999 a month
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.
CustomerLabs CDP
CustomerLabs CDP brings first-party data together from websites, CRM systems, backend tools, point-of-sale systems, and offline sources, then helps teams activate it. Its operating layer combines server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions APIs. It supports 30+ data sources and 25+ activation destinations without engineering, and advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot. Teams can create static or dynamic audience segments and sync them to advertising, analytics, and marketing destinations. Events move through server-side APIs, with controls for destination-specific event selection, schema mapping, identity formatting, and delivery logs. Privacy tools include PII hashing and masking, regional data residency, audit logs, and role-based access. CustomerLabs states that it uses TLS 1.2+ in transit and encryption at rest, and supports several compliance frameworks. Collection is available on Android, iOS, and web, with a JavaScript tracking API and mobile tracking API. Growth starts at $129/mo + GST, and a 14-day trial is available; there is no free plan.