CleverTap vs Listrak
CleverTap
clevertap.com
Listrak
listrak.comSide by side
| Figure | CleverTap | Listrak |
|---|---|---|
| Price from | $85/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 2 |
| Spec score · Customer Journey Orchestration Software | 8.7 (#3) | 7.9 (#11) |
| Spec score · Marketing Automation Software | 8.6 (#16) | 8.2 (#40) |
| Analytics | The plan comparison lists behavioral analytics including funnels, cohorts, events, trends, session analytics, and uninstall tracking. | Reporting includes campaign, journey, mobile, email, deliverability, and revenue performance measurements. |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Headquarters | Mountain View, California | Listrak lists its headquarters at 100 West Millport Road, Lititz, Pennsylvania 17543. |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations. |
| Support | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. | Listrak lists 24/7 technical support by phone, weekday live chat, and business hours of Monday through Friday, 8:30 a.m. to 8:30 p.m. Eastern Time. |
| What it does | CleverTap describes itself as an all-in-one customer engagement platform for creating and optimizing cross-channel customer experiences in real time. | Listrak combines customer data, identity resolution, and cross-channel marketing engagement in a platform designed for retailers and ecommerce brands. |
Plans
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.
Listrak
Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.