CleverTap vs Netcore Customer Engagement
CleverTap
clevertap.com
Netcore Customer Engagement
netcore.aiSide by side
| Figure | CleverTap | Netcore Customer Engagement |
|---|---|---|
| Price from | $85/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 2 |
| Spec score · Customer Journey Orchestration Software | 8.7 (#3) | 7.6 (#19) |
| Analytics | The plan comparison lists behavioral analytics including funnels, cohorts, events, trends, session analytics, and uninstall tracking. | Its dashboards monitor customer interactions in real time and provide campaign, engagement, conversion, and customer behavior insights. |
| Founded | 2013 | 1997 |
| Headquarters | Mountain View, California | Mumbai, India |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | Netcore documents a Shopify integration for customer, order, attribute, and event syncing, and a Salesforce integration for bidirectional CRM data sync. |
| Messaging channels | Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS. | The pricing page says all nine messaging channels are included in every plan: email, SMS, WhatsApp, app push, web push, in-app messages, web messages, RCS, and voice. |
| Plan limits | The pricing comparison lists 3 years of data retention for Core and Pro and 10 years for Ultimate; several capabilities are marked as add-ons. | The pricing page gives no numeric plan prices and says pricing is custom based on monthly tracked users and feature configuration. |
| Security controls | The maker lists two-factor authentication, role-based access, restricted IP access, and campaign approval workflows. | Documented controls include PII and attribute masking, two-factor authentication, IP-based login restrictions, SSO, role-based access control, maker-checker approvals, and customer-managed encryption keys. |
| Support | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. | The marketing automation page advertises 24/7 expert support, while the pricing page lists chat support in Growth and a dedicated growth engineer and guided onboarding in Enterprise. |
Plans
Netcore Customer Engagement
- EnterprisePriced on request
- GrowthPriced on request
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.
Netcore Customer Engagement
Netcore Customer Engagement is a paid marketing automation platform for B2C brands, supporting customer acquisition, engagement, and retention. It runs on Android, iOS, and web, with an API also listed. Campaign tools include automatic triggers and message sequences that respond to customer actions. AI-powered automation, segmentation, and customer interests and behavior inform personalized messages, content, and offers. Dashboards monitor interactions in real time and report campaign, engagement, conversion, and behavior insights. All plans include nine channels: email, SMS, WhatsApp, app push, web push, in-app messages, web messages, RCS, and voice. The platform supports mobile app journeys, web personalization, and real-time triggers. Documented integrations include Shopify data syncing and bidirectional Salesforce CRM sync. Security controls include masking, two-factor authentication, IP restrictions, SSO, role-based access, approvals, and customer-managed encryption keys. Data in transit uses HTTPS/TLS 1.2; encryption at rest costs extra. Pricing is custom based on monthly tracked users and feature configuration. There is no free plan, but a 30-day trial is listed.