CleverTap vs Oracle Responsys
CleverTap
clevertap.comOracle Responsys
oracle.comSide by side
| Figure | CleverTap | Oracle Responsys |
|---|---|---|
| Price from | $85/mo | $0.17/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Customer Journey Orchestration Software | 8.7 (#3) | 8.2 (#8) |
| Spec score · Marketing Automation Software | 8.6 (#16) | 8.6 (#17) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2013 | 1977 |
| Headquarters | Mountain View, California | Austin, Texas, USA |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace. |
| Security controls | The maker lists two-factor authentication, role-based access, restricted IP access, and campaign approval workflows. | Security features include role-based access, SAML 2.0 single sign-on, optional IP allowlisting, and configurable login protections. |
Plans
Oracle Responsys
- Marketing Automation Responsys Enterprise Cloud Service$2 a year
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.
Oracle Responsys
Oracle Responsys has no write-up on Specifiction yet; its figures are above.