CleverTap vs PushAlert

CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.

PushAlert is a web push notification platform for audiences on desktop, mobile, and tablet devices. It offers audience segmentation, automation workflows, API access, analytics, and A/B testing that compares notification variations and sends the better-performing version. Analytics cover impressions, clicks, delivery rate, CTR, and device, browser, and operating-system details. Mobile visitor notifications do not require a mobile app; web push on iPhone and iPad requires iOS 16.4 or above. The platform supports HTTP and HTTPS, including branded or custom HTTPS domains and subdomains, and lists integrations for WordPress, Joomla, WooCommerce, Shopify, Magento, PrestaShop, and AMP. The free plan costs nothing and supports up to 3,000 subscribers. After that limit, notifications cannot be sent until upgrading. Basic costs $12 a month, or $10 a month billed annually. Premium costs $39 a month, or $33 a month billed annually; Platinum costs $69 a month, or $58 a month billed annually. PushAlert was founded in 2017 and is headquartered in India.