CleverTap vs Selligent
CleverTap
clevertap.comSelligent
zetaglobal.comSide by side
| Figure | CleverTap | Selligent |
|---|---|---|
| Price from | $85/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Customer Journey Orchestration Software | 8.7 (#3) | 7.7 (#17) |
| Spec score · Customer Data Platforms | 8.6 (#7) | 7.7 (#23) |
| Spec score · Marketing Automation Software | 8.6 (#16) | 7.9 (#60) |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | The product page lists connectors for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify, and Magento. |
| Messaging channels | Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS. | Selligent documentation describes SMS, MMS, RCS, mobile push, social, and custom channel endpoints. |
| Support | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. | Customers can create a support ticket in the Selligent support portal, or contact their Zeta representative if they do not have a portal account. |
| What it does | CleverTap describes itself as an all-in-one customer engagement platform for creating and optimizing cross-channel customer experiences in real time. | Selligent combines data, insights, and marketing automation to help businesses create customer-centric strategies across channels. |
Plans
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.
Selligent
Selligent is a paid marketing automation platform for enterprise businesses. It supports personalized campaigns across email, mobile, and other digital channels, including one-time sends and always-on customer journeys. Teams can use advanced targeting, dynamic content, automated cadence plans, responsive templates, and custom journey flows. Audience management includes AI-driven targeting recommendations, while real-time updates and detailed reports help identify trends and patterns. Documented connectors cover Salesforce, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake. Advertising integrations include Meta, Snapchat, X, and Google Customer Match; Zeta says activation requires contacting it and configuring plugins. Messaging options include SMS, MMS, RCS, mobile push, in-app notifications, social, and custom endpoints. Selligent provides an API Explorer for GET, POST, PUT, and DELETE operations. Login supports Okta, Azure, and Ping One single sign-on, with multifactor authentication required for non-SSO users. Pricing is available on request.