ClickFortify vs Didva
ClickFortify
clickfortify.comDidva
didva.comSide by side
| Figure | ClickFortify | Didva |
|---|---|---|
| Price from | $20/mo | $39/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Click Fraud Software | 8.0 (#13) | 8.7 (#3) |
| Blocking | It says confirmed fraud can be synchronized automatically to Google Ads exclusions. | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. |
| Detection | The site says it scores clicks using more than 200 device, network, and behavior signals and makes decisions in under 50 milliseconds. | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. |
| Integrations | The site describes authorized Google Ads API access and native Meta Conversions API (CAPI) delivery. | The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations. |
| Intended users | The company describes the product as serving paid-media teams, individual advertisers, small businesses, agencies, marketing teams, and enterprises. | The pricing page describes Starter for small businesses with one or two campaigns, Growth for businesses running multiple campaigns, and Agency for agencies and large advertisers. |
| Purpose | ClickFortify describes itself as real-time click-fraud protection for paid campaigns, identifying suspicious clicks and invalid traffic. | Didva monitors paid clicks and detects and blocks click fraud in real time. |
| Support | The pricing page lists email support for Starter, priority support for Standard, and priority support plus a dedicated account manager for Premium. | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. |
Plans
In their own words
ClickFortify
ClickFortify has no write-up on Specifiction yet; its figures are above.
Didva
Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.