ClickGuardian vs Didva
ClickGuardian
clickguardian.aiDidva
didva.comSide by side
| Figure | ClickGuardian | Didva |
|---|---|---|
| Price from | $40.83/mo | $39/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 4 |
| Spec score · Click Fraud Software | 8.0 (#15) | 8.7 (#3) |
| Blocking | Google Ads IP exclusions are applied automatically, while Microsoft Ads provides ready-to-apply exclusion lists because its API does not allow automatic exclusions. | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. |
| Detection | Its Verideon engine analyzes clicks using over 100 signals, including IP address, device fingerprint, behaviour patterns, VPN/proxy detection, and click timing. | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. |
| Headquarters | Chelmsford, Essex, UK | Morristown, New Jersey, USA |
| Integrations | Live integrations include Google Ads, Microsoft Ads, and a WordPress plugin; Google Analytics is listed as an analytics integration. | The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations. |
| Purpose | ClickGuardian detects and blocks fraudulent clicks, bots, and fake leads to protect paid advertising budgets. | Didva monitors paid clicks and detects and blocks click fraud in real time. |
| Setup | The company says most users can connect an ad account and start protection in under five minutes. | Didva says users can connect ad accounts with one-click OAuth and set up without DNS changes or a developer. |
| Support | Support varies by tier from email support to priority support, with Growth including a live onboarding call and Scale a named account contact. | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. |
Plans
ClickGuardian
- Starter$49 a month
- Professional$99 a month
- Growth$189 a month
- Scale$379 a month
- Starter$490 a year
- Custom$629 a month
- Professional$990 a year
- Growth$1,890 a year
- Scale$3,790 a year
In their own words
ClickGuardian
ClickGuardian detects and blocks fraudulent clicks, bots, and fake leads to protect paid advertising budgets. Its Verideon engine assesses clicks with more than 100 signals, including IP address, device fingerprints, behavior patterns, VPN or proxy use, and click timing. Google Ads IP exclusions are applied automatically; Microsoft Ads users receive lists to apply themselves because its API does not allow automatic exclusions. Features include real-time visitor scoring, custom block rules, campaign exclusions, and fake lead detection marked Beta. Live integrations include Google Ads, Microsoft Ads, WordPress, and Google Analytics; Meta Ads, HubSpot, Salesforce, GoHighLevel, and Zapier are listed as coming soon. The service is available on the web and through an API. There is no free plan, and the listed trial is seven days. Starter costs $49/mo and covers up to $6,000/mo in ad spend, one website, and one Google Ads account. Higher plans list larger spend allowances and additional sites or accounts. Each plan covers one business and its owned brands and websites.
Didva
Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.