ClickLens vs Didva

ClickLens scores advertising sessions for click fraud and grades conversion provenance in real time. Its JavaScript tag evaluates each session against more than 40 behavioral signals, including device fingerprint consistency, automation markers, and network indicators. Scores range from 0 to 100: above 70 is classified as human, 40 to 70 as suspect, and below 40 as bot. Conversion verdicts can pass, downweight, or retract a conversion, and the dashboard identifies the signals and flags behind each verdict. Installation guides cover Shopify, WordPress, WooCommerce, and Google Tag Manager. Google Ads IP and placement exclusions can sync automatically. Microsoft and Meta placement sync is rolling out, while TikTok placements are report-only. The tag does not collect names, email addresses, phone numbers, form values, or typed text. It is about 13 KB gzipped, loads asynchronously, and does not block page rendering. The Free plan covers 1,000 sessions per month; Starter costs $49 a month and covers 10,000 sessions per month. After a monthly session limit is reached, the tag keeps loading but stops sending data until the account is upgraded.

Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.