ClickSend SMS API vs Textmagic
ClickSend SMS API
clicksend.com
Textmagic
textmagic.comSide by side
| Figure | ClickSend SMS API | Textmagic |
|---|---|---|
| Price from | $3.46/mo | $0.05/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 13 | 9 |
| Spec score · Transactional SMS Software | 9.3 (#1) | 8.6 (#13) |
| Automation | ClickSend describes recurring message workflows ranging from no-code integrations to full-code builds. | Automation flows support follow-ups, drip campaigns, and customer journeys across SMS and email. |
| Founded | ClickSend says founder Matt Larner started the company in 2013. | 2001 |
| Headquarters | LinkedIn lists Melbourne, Victoria as headquarters, while ClickSend describes its origin as Perth, Western Australia. | Tallinn, Estonia |
| Integrations | ClickSend advertises more than 200 integrations and names Zapier, Make, Power Automate, Salesforce, IFTTT, Magento and Bubble among them. | Zapier connects Textmagic with more than 7,000 applications, including Shopify, HubSpot, Google Sheets, Salesforce, Calendly, Typeform, and WooCommerce. |
| Product | ClickSend provides business SMS for sending and receiving texts, through its browser service or API. | Textmagic is a business messaging platform for SMS and email campaigns, automated notifications, and two-way conversations. |
| Rating on Apple App Store | 3.1 out of 5 from 12 ratings | 4.8 out of 5 from 267 ratings |
| Rating on Capterra | 4.3 out of 5 from 93 reviews | 4.6 out of 5 from 260 reviews |
| Rating on G2 | 4.1 out of 5 from 49 reviews | 4.4 out of 5 from 128 reviews |
| Rating on Google Play | 2.8 out of 5 from 53 reviews | 4.4 out of 5 from 268 reviews |
| Rating on Trustpilot | 4.2 out of 5 from 3,579 reviews | 4.7 out of 5 from 298 reviews |
| Rating on TrustRadius | 6.8 out of 10 from 13 reviews | 10 out of 10 from 10 reviews |
| Security | ClickSend says customer connections use TLS 1.2 with AES ciphers and that sensitive data is encrypted at rest and in transit. | Textmagic states that it has SOC 2 Type II certification, SSL encryption, consent records, and automatic opt-out enforcement. |
| Support | ClickSend advertises 24/7 human support and says average support response time is 30 seconds on its developer site. | The company lists email and phone support numbers for the US, UK, Australia, and Estonia. |
| Use cases | The product supports promotional campaigns, transactional messages such as reminders and delivery updates, and one-time-password verification. | The company describes uses including appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. |
Plans
ClickSend SMS API
- BoostPriced on request
- GrowthPriced on request
- ScalePriced on request
- EnterprisePriced on request
- BoostFree
- EnterpriseFree
- GrowthFree
- ScaleFree
- Enterprise$0.01, paid once
- Scale$0.01, paid once
Textmagic
- Essential$0.05 a month
- Email campaignsFree
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
- Outbound/Inbound MMS$0.08, paid once
- Texting number$10 a month
- ProfessionalPrice not published
In their own words
ClickSend SMS API
ClickSend SMS API provides businesses with browser-based and API tools to send and receive text messages. The API can send and manage SMS, check sending costs, and show message history. Uses include promotional campaigns, transactional messages such as reminders and delivery updates, and one-time-password verification. ClickSend supports two-way conversations and recurring messaging workflows built through no-code integrations or code. Listed integrations include Zapier, Microsoft Power Automate, Make, GoHighLevel, ActiveCampaign, Salesforce, Bubble.io, and IFTTT; SDKs are available for PHP, Node.js, Ruby, Swift, Objective-C, Python, C#, Java, Go, and Perl. ClickSend says customer connections use TLS 1.2 with AES ciphers and sensitive data is encrypted at rest and in transit. It advertises human-staffed chat support 24 hours a day, 365 days a year, and a 99.95% uptime SLA guarantee. A 14-day trial is listed, but there is no free plan. Pay-as-you-go top-ups start at $20; additional carrier fees apply, and messages over 160 characters are charged as multiple parts. New customers need support approval to send SMS containing URLs.
Textmagic
Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.
The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.