Clickthroo vs Dynamic Yield

Clickthroo is a landing page platform for building, publishing, testing, segmenting and optimizing marketing campaigns. Its visual editor lets marketers create web and mobile landing pages, conversion paths and minisites from templates or from scratch, without coding skills. A/B testing and visitor segmentation can use location, browser, device, traffic source, keyword, referring URL, operating system and behavior. Reporting tracks clicks, conversions and form submissions in real time across these dimensions and landing page variations. The platform also lists live traffic viewing, click-fraud detection, dynamic content, form conversion tracking, third-party integrations and auto-optimization. Clickthroo hosts pages, which can use a customer’s own domain or one provided by the service. The 14-day trial includes functional features but is capped at 5,000 impressions, five campaigns and three custom domains. Paid plans begin at $95 a month for 25,000 visitors and two campaigns. Subscriptions are month-to-month and can be canceled at any time. A managed service is also available, with specialists planning, designing, building, publishing and testing campaigns.

Dynamic Yield’s Experience OS helps teams build, test, and scale personalized digital experiences across a customer journey. The platform provides segmentation, targeting, recommendations, journey orchestration, search, optimization, and AI capabilities across web, app, email, SMS, and other channels. Its AI is described as converting customer signals into predictions, recommendations, and next-best actions. Experience APIs support web-script implementations, API implementations, and API-only deployments across websites, apps, offline properties, and other channels. Listed testing options include A/B testing, dynamic allocation, and affinity allocation. A visual editor, server-side testing, mobile SDK, audience targeting, and feature flags are included. Integrations combine prebuilt connections, open APIs, SDKs, and more than 65 certified technology and agency partners. Dynamic Yield supports Android, iOS, web, and API access. It was founded in 2012 and is headquartered in Tel Aviv. Pricing is paid and available on request.