Clickthroo vs Freshmarketer

Clickthroo is a landing page platform for building, publishing, testing, segmenting and optimizing marketing campaigns. Its visual editor lets marketers create web and mobile landing pages, conversion paths and minisites from templates or from scratch, without coding skills. A/B testing and visitor segmentation can use location, browser, device, traffic source, keyword, referring URL, operating system and behavior. Reporting tracks clicks, conversions and form submissions in real time across these dimensions and landing page variations. The platform also lists live traffic viewing, click-fraud detection, dynamic content, form conversion tracking, third-party integrations and auto-optimization. Clickthroo hosts pages, which can use a customer’s own domain or one provided by the service. The 14-day trial includes functional features but is capped at 5,000 impressions, five campaigns and three custom domains. Paid plans begin at $95 a month for 25,000 visitors and two campaigns. Subscriptions are month-to-month and can be canceled at any time. A managed service is also available, with specialists planning, designing, building, publishing and testing campaigns.

Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.