Clootrack vs Medallia
Clootrack
clootrack.comMedallia
medallia.comSide by side
| Figure | Clootrack | Medallia |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 1 | 1 |
| Spec score · Customer Interaction Analytics Software | 7.9 (#9) | 7.2 (#13) |
| Spec score · Customer Experience Analytics Software | 7.9 (#9) | 7.2 (#18) |
| Headquarters | Claymont, Delaware, USA | McLean, Virginia, USA and Pleasanton, California, USA |
| Integrations | The site states it has 1,000+ integrations and names Salesforce, HubSpot, Zendesk, Freshdesk, Tableau, and Power BI among supported tools. | Medallia says it offers hundreds of out-of-the-box integrations, including Workday, Salesforce, ServiceNow, and Adobe. |
| Purpose | Clootrack is a Voice of the Customer analytics platform that analyzes customer conversations to uncover experience drivers and actionable insights. | Medallia Experience Cloud helps enterprises turn experience data into business actions and performance improvements. |
| Security | The company states that it is GDPR-compliant and ISO 27001-certified, and its platform page also lists HIPAA and zero data retention. | The security page lists SOC 2 Type II, GDPR/SCCs, CCPA, HIPAA, HITRUST, ISO 27001, ISO 27017, ISO 27018, ISO 27701, CBPR, and PRP. |
| Support | Clootrack describes a fully managed service in which data analysts handle setup, customization, and ongoing optimization at no extra cost. | Medallia offers implementation and onboarding, managed services, education and enablement, and strategic analytics and advisory services. |
Plans
In their own words
Clootrack
Clootrack is a Voice of the Customer analytics platform that analyzes customer conversations and first-party feedback to identify experience drivers and actionable insights. Inputs can include online conversations, surveys, service calls, website or app feedback, and chatbot interactions. Its unsupervised AI identifies themes without predefined taxonomies. Reporting includes multi-level drill-downs, AI Decision Digests, dashboards, and a GenAI copilot. Data can be connected through one-click integrations, APIs, SFTP, or custom pipelines; the company lists 1,000+ integrations, including Salesforce, HubSpot, Zendesk, Freshdesk, Tableau, and Power BI. Clootrack says it analyzes 95+ languages and offers SaaS or self-hosted deployment on a customer's Microsoft Azure cloud. The company states that it is GDPR-compliant and ISO 27001-certified; its platform page also lists HIPAA and zero data retention. It says data is not kept beyond the contract period or used to train its AI models. The proof of concept is tailored to customer goals and provides 30-day access before commitment. Pricing is on request, based on data volume and integrations.
Medallia
Medallia Experience Cloud brings together customer and employee experience signals for enterprise teams to analyze and act on. It collects input from surveys, voice, chat, web behavior, social channels, employee feedback and video. Analytics include AI-powered themes and root-cause analysis across structured and unstructured data. Teams can use alerts, case management, role-based reporting and closed-loop feedback workflows to follow up. The platform also lists sentiment analysis, NPS surveys, feature requests, feedback portals and in-app feedback. Medallia describes solutions for customer experience, employee experience, contact centers and market research. It offers hundreds of ready-made integrations, including Workday, Salesforce, ServiceNow and Adobe, and APIs and ETL for connecting legacy systems and supporting custom connectors. Available on Android, iOS and web, it also has API access. The mobile app lets employees view feedback, dashboards, metrics and alerts, and take action. Pricing is on request, in annual tiers, with Experience Data Record pricing and unlimited users included.