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SPECIFICTION
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Clootrack vs Unwrap

Clootrack

clootrack.com

Unwrap

unwrap.ai

Side by side

FigureClootrackUnwrap
Price from—$2,000/mo
Free plan——
Free trialYesYes
Open source——
WebYesYes
APIYesYes
Self-hostedYes—
Plans published11
Spec score · Feedback Analytics Software8.0 (#6)7.5 (#9)
Spec score · Customer Experience Analytics Software7.9 (#9)7.4 (#16)
IntegrationsThe site states it has 1,000+ integrations and names Salesforce, HubSpot, Zendesk, Freshdesk, Tableau, and Power BI among supported tools.Unwrap connects to public and private feedback sources, including support, survey, call, review, social, CRM, product, and data warehouse tools.
SecurityThe company states that it is GDPR-compliant and ISO 27001-certified, and its platform page also lists HIPAA and zero data retention.The site lists SOC 2 Type II and GDPR compliance, SSO, activity monitoring, and automatic PII redaction.
SupportClootrack describes a fully managed service in which data analysts handle setup, customization, and ongoing optimization at no extra cost.The company says it provides personalized expert guidance tailored to a customer’s business throughout the process.

Plans

Clootrack

  • Custom pricingPriced on request

Clootrack pricing →

Unwrap

  • Flexible plans$24,000 a year

Unwrap pricing →

In their own words

Clootrack

Clootrack is a Voice of the Customer analytics platform that analyzes customer conversations and first-party feedback to identify experience drivers and actionable insights. Inputs can include online conversations, surveys, service calls, website or app feedback, and chatbot interactions. Its unsupervised AI identifies themes without predefined taxonomies. Reporting includes multi-level drill-downs, AI Decision Digests, dashboards, and a GenAI copilot. Data can be connected through one-click integrations, APIs, SFTP, or custom pipelines; the company lists 1,000+ integrations, including Salesforce, HubSpot, Zendesk, Freshdesk, Tableau, and Power BI. Clootrack says it analyzes 95+ languages and offers SaaS or self-hosted deployment on a customer's Microsoft Azure cloud. The company states that it is GDPR-compliant and ISO 27001-certified; its platform page also lists HIPAA and zero data retention. It says data is not kept beyond the contract period or used to train its AI models. The proof of concept is tailored to customer goals and provides 30-day access before commitment. Pricing is on request, based on data volume and integrations.

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Unwrap

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