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Cloudinary vs Google Lens

Cloudinary

cloudinary.com

Google Lens

lens.google

Side by side

FigureCloudinaryGoogle Lens
Price fromFreeFree
Free planYesYes
Free trial——
Open source——
WebYesYes
Windows—Yes
macOS—Yes
iOS—Yes
Android—Yes
APIYes—
Plans published41
Spec score · AI Reverse Image Search Tools8.9 (#2)8.0 (#12)
Spec score · Visual Search Software8.8 (#2)8.0 (#9)

Plans

Cloudinary

  • FreeFree
  • PlusPrice not published
  • Advanced$224 a month
  • EnterprisePriced on request

Cloudinary pricing →

Google Lens

  • Google LensFree

Google Lens pricing →

In their own words

Cloudinary

Cloudinary is a media platform for managing images and video through APIs, from ingestion and storage to moderation, search, transformation and delivery. It also supports workflow automation and digital asset management through Cloudinary Assets, which uses AI agents to organize, find and moderate assets. Listed media tools include image and video transformations, video transcoding, adaptive streaming, CDN delivery, smart crop, intelligent optimization, AI vision, generative fill and restore, background replacement and image generation.

The Free plan is billed forever at free and includes three users, one account and 25 monthly credits. It also includes an upload widget, API, search and MCP server access. The stated limits are 20 MB per file and 225 GB of bandwidth. Plus is listed at $89 per month (yearly) or $99 per month (monthly); Advanced is $224 per month (yearly) or $249 per month (monthly). Enterprise pricing is custom. Platforms are API, extension and web.

Visit cloudinary.com

Google Lens

Google Lens is a visual search tool that works from a camera, image or screenshot. It can identify plants and animals, and provide information about artwork, murals and landmarks. For shopping, Lens can find a pictured item's maker, price and sellers, with refinements for patterns, colors and sizes. It can translate text in over 100 languages and copy text to a phone or computer. In the Google app, users can ask questions about what they see and find homework explainers, videos and web results across subjects including math, history, chemistry, biology and physics. Lens in desktop Chrome lets users select web content, search it and ask questions without leaving the tab. That page-search feature requires Google as the default search engine; Google says it sends a screenshot and page data when used. Lens is available on Android, iOS, macOS, web and Windows, and is listed as free.

Visit lens.google