ClubQ Restaurant CRM vs Wisely Marketing Automation

ClubQ Restaurant CRM combines restaurant operations with customer profiles, loyalty, marketing, and analytics for food and beverage businesses. Its POS handles orders, modifiers, and tables, while menu management can update prices, availability, and combos across channels. QR menus show images, allergens, and live availability without requiring guests to install an app. Guests can split bills equally, by item, or by a custom amount, add tips, and pay by phone. Guest profiles track visit frequency, spending patterns, favourite items, and AI-powered churn risk. Loyalty supports configurable points, tiers, and rewards; automated campaigns can send win-back, birthday, and milestone messages based on guest signals. Other listed tools include demand forecasting, staff scheduling, upsell recommendations, and menu margin and price optimization. Dashboards cover revenue, sales trends, top items, loyalty activity, and campaign results. Plans are billed monthly: Starter is $99 a month, Growth is $199 a month, and Enterprise is $399 a month per location. Each plan includes a 30-day trial without a credit card. The site states a 98% platform uptime SLA.

Wisely Marketing Automation is a web product within an all-in-one restaurant CRM. It links POS checks and card tokens with guest email addresses and phone numbers to analyze recency, visit frequency, and spend. Restaurant brands can build segments from visit behavior, preferences, and other criteria, then trigger email and SMS campaigns when configured conditions occur. Automated offers can include one-to-one codes through Sparkfly, while targeting can extend across social advertising and to lookalike audiences in other markets. Reporting covers message effectiveness, A/B test results, campaign spending, and changes in purchasing behavior. Wisely says the system can relate campaign effects to customer lifetime value and connect third-party demographic details. It describes integrations involving POS data, Sparkfly, and listed marketing channels. The company states that clients own their data, Wisely is SOC 2 compliant and a GDPR and CCPA processor, and infrastructure has a 99.9% uptime SLA. Pricing is available on request.