CLVTools vs TrueProfit

CLVTools is a free, GPL-3-licensed R package for probabilistic customer attrition modeling when purchases are not governed by contracts. It implements Pareto/NBD, BG/NBD, Gamma/Gompertz/NBD, and Gamma/Gamma models. Using transaction histories with customer IDs and purchase dates, plus prices in its example data, it predicts individual customer behavior such as expected future transactions and the probability that a customer remains active. Forecast horizons can be configured, supporting predictive customer lifetime value work, cohort analysis, and customer segmentation. Time-invariant covariates work across the models, while some models accept time-varying covariates. Extensions include correlated purchase and attrition processes, L2 regularization, and equality constraints for contextual-factor parameters. Stable installation is available from CRAN; a development version uses GitHub and devtools. Linux, macOS, and Windows are supported, though compiling from source requires the external GNU GSL C++ library. Documentation includes a walkthrough, reference manual, and vignettes.

TrueProfit is a profit analytics platform for Shopify and TikTok Shop sellers. It evaluates marketing channels, products, and customers using net profit, with a real-time dashboard for profit, margins, advertising spend, and other metrics. Users can customize profit-and-loss reports for any date range and configure cost tracking by SKU, quantity, and region, along with dynamic shipping rules and fixed or variable operating costs. Listed connections include Shopify, TikTok Shop, advertising platforms, fulfillment services, and shipping providers. Its MCP connection can make TrueProfit data available to compatible assistants such as Claude and ChatGPT for analysis. The mobile app is available on iOS and Android, and a Chrome extension generates advertising URL parameters for several platforms. TrueProfit has no free plan; its 14-day trial is followed by paid plans from $35/mo. Billing recurs every 30 days through Shopify, and each Shopify store needs a separate subscription even when multiple stores are viewed together.