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TrueProfit

trueprofit.io

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Spec score 7.7 #19 of 37 in Customer Lifetime Value Software

What it is

TrueProfit is a profit analytics platform for Shopify and TikTok Shop sellers. It evaluates marketing channels, products, and customers using net profit, with a real-time dashboard for profit, margins, advertising spend, and other metrics. Users can customize profit-and-loss reports for any date range and configure cost tracking by SKU, quantity, and region, along with dynamic shipping rules and fixed or variable operating costs. Listed connections include Shopify, TikTok Shop, advertising platforms, fulfillment services, and shipping providers. Its MCP connection can make TrueProfit data available to compatible assistants such as Claude and ChatGPT for analysis. The mobile app is available on iOS and Android, and a Chrome extension generates advertising URL parameters for several platforms. TrueProfit has no free plan; its 14-day trial is followed by paid plans from $35/mo. Billing recurs every 30 days through Shopify, and each Shopify store needs a separate subscription even when multiple stores are viewed together.

Spec sheet

What it does
TrueProfit is a Net Profit Analytics platform for Shopify that evaluates marketing channels, products, and customers through net profit.Read 1 Oct 2026 · trueprofit.io
Integrations
Listed integrations include Shopify, TikTok Shop, Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Amazon Ads, X Ads, Pinterest Ads, AdRoll, fulfillment platforms, and shipping providers.Read 1 Oct 2026 · trueprofit.io
Support
TrueProfit says its support team responds fast around the clock, and Enterprise includes prioritized support.Read 1 Oct 2026 · trueprofit.io
AI connection
TrueProfit MCP connects TrueProfit data to MCP-compatible assistants such as Claude and ChatGPT for data-backed analysis.Read 1 Oct 2026 · trueprofit.io
Billing cycle
TrueProfit uses a recurring 30-day billing cycle and charges are collected by Shopify through its app-billing system.Read 1 Oct 2026 · helpdesk.trueprofit.io
Browser extension
The Chrome Parameter Generator extension supports Facebook, Google, TikTok, Microsoft Bing, Snapchat, Pinterest, and X for generating ad URL parameters.Read 1 Oct 2026 · helpdesk.trueprofit.io
Core dashboard
The platform provides a real-time customizable dashboard for net profit, margins, ad spend, and other key metrics.Read 1 Oct 2026 · trueprofit.io
Cost tracking
TrueProfit supports advanced COGS rules by SKU, quantity, and region, dynamic shipping rules, and fixed or variable operating costs.Read 1 Oct 2026 · trueprofit.io
Data handled
The privacy policy says the app accesses orders, products, store information, and customer shipping addresses, spend, and order count from Shopify or TikTok Shop accounts.Read 1 Oct 2026 · trueprofit.io
Free trial
Every plan includes a 14-day free trial with no charge during the trial period.Read 1 Oct 2026 · helpdesk.trueprofit.io
Mobile availability
The TrueProfit mobile app is available for free download from both the iOS and Android app stores.Read 1 Oct 2026 · helpdesk.trueprofit.io
Multi-store limit
Multiple Shopify stores can be viewed together, but each store requires its own separate TrueProfit subscription.Read 1 Oct 2026 · trueprofit.io
P&L reporting
TrueProfit generates customizable profit-and-loss breakdowns for any date range.Read 1 Oct 2026 · trueprofit.io
Security and compliance
TrueProfit states that it is fully GDPR and CCPA compliant and uses secure data encryption.Read 1 Oct 2026 · trueprofit.io
Target users
TrueProfit identifies solopreneurs, scaling brands, and established businesses with complex cost structures as intended users.Read 1 Oct 2026 · trueprofit.io

Plans and prices

Basic $35 a month $35/month 300 orders · $0.3 per extra order · Maximum surcharge: $300 Read 1 Oct 2026 · trueprofit.io
Advanced $60 a month $60/month 600 orders · $0.2 per extra order · Maximum surcharge: $500 Read 1 Oct 2026 · trueprofit.io
Ultimate $100 a month $100/month 1500 orders · $0.1 per extra order · Maximum surcharge: $700 Read 1 Oct 2026 · trueprofit.io
Enterprise $200 a month $200/month 3500 orders · $0.07 per extra order · Maximum surcharge: $1000 Read 1 Oct 2026 · trueprofit.io

Every TrueProfit plan and price →

Strong points and limits

Strong points

  • Real-time dashboard for profit, margins, and ad spend
  • Custom P&L reporting for any date range
  • Cost rules cover SKU, quantity, and region
  • iOS and Android apps are available
  • Connects to multiple advertising and commerce services

Limits

  • No free plan
  • Plans start at $35/mo after a 14-day trial
  • Each Shopify store requires its own subscription

Who it suits

It suits solo operators and growing or established commerce businesses that need to track profitability across products, customers, marketing, and complex costs. Teams managing multiple Shopify stores should account for a separate subscription for each store.

Verdict

TrueProfit combines live profitability reporting with configurable cost tracking and a broad set of listed integrations. The separate subscription requirement for each Shopify store is worth factoring into a multi-store setup.

Where Specifiction places it

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