CM.com WhatsApp Business Platform vs Gupshup
CM.com WhatsApp Business Platform
cm.com
Gupshup
gupshup.aiSide by side
| Figure | CM.com WhatsApp Business Platform | Gupshup |
|---|---|---|
| Price from | £3.58/mo | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · WhatsApp Business API Providers | 7.9 (#16) | 8.5 (#6) |
| API | The RESTful Business Messaging API connects WhatsApp and other messaging channels to existing systems and workflows. | The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication. |
| Founded | 1999 | Gupshup identifies 2004 as its founding year and says it was born in India. |
| Headquarters | Netherlands | Cupertino, California, United States |
| Integrations | CM.com says its platform integrates with CRM, ERP, CDP, OMS, and CCaaS systems and highlights Salesforce, Shopify, Zendesk, Magento 2, Dynamics, Genesys, SAP, and HubSpot. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
Plans
CM.com WhatsApp Business Platform
- Go£43 a year
- Basic£135 a year
- Advanced£440 a year
- CustomPriced on request
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
CM.com WhatsApp Business Platform
CM.com WhatsApp Business Platform has no write-up on Specifiction yet; its figures are above.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.