Cometly vs Factors.ai
Cometly
cometly.comFactors.ai
factors.aiSide by side
| Figure | Cometly | Factors.ai |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 5 |
| Spec score · Email Marketing Analytics Software | 7.5 (#30) | 8.9 (#4) |
| Spec score · Marketing Attribution Software | 7.4 (#27) | 8.9 (#7) |
| Spec score · Web analytics tools | 6.9 (#138) | 8.4 (#44) |
| Attribution | The platform combines a pixel, server-side tracking, multi-touch attribution, events, and account journeys to connect marketing activity to revenue. | Its analytics includes funnel, event, advertising, content, SEO and multi-touch attribution analysis. |
| Compliance | The security page lists GDPR and CCPA/CPRA support and says SOC 2 Type 1 and Type II are in progress. | Factors states that it is SOC 2 Type II and ISO 27001 certified and compliant with GDPR, CCPA and PECR. |
| Founded | 2021 | 2019 |
| Headquarters | Newtown, Pennsylvania, USA | Wilmington, Delaware, United States |
| Integrations | The integrations page lists 76 integrations across ads, CRM, payments, ecommerce, forms, scheduling, and other categories, including Stripe, HubSpot, Salesforce, Meta, and Google Ads. | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. |
| Intended users | Cometly describes its platform as built for B2B SaaS and says it helps operators connect ad spend to pipeline and revenue and prove ROI. | Factors describes its product as a demand-generation tool and presents solutions for early-stage startups, growth-stage startups, enterprises, demand-generation marketers, CMOs, and sales teams. |
| Product | Cometly is a marketing attribution platform built for B2B SaaS that connects ad spend to pipeline and revenue. | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. |
| Security | Cometly says data is encrypted at rest with AES-256 and in transit with TLS 1.2 or higher, and workspaces are logically isolated. | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.