Common Room vs Unify
Common Room
commonroom.io
Unify
unifygtm.comSide by side
| Figure | Common Room | Unify |
|---|---|---|
| Price from | $2,500/mo | $20/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Gtm Tools | 9.0 (#1) | 7.8 (#10) |
| Spec score · Demand Generation Software | 9.1 (#1) | 7.8 (#7) |
| Spec score · Product-Led Sales Software | 8.9 (#3) | 7.7 (#9) |
| Integrations | The integration catalog covers more than 50 channels, including GitHub, Gong, HubSpot, LinkedIn, Outreach, Redshift, Salesforce, Slack, Snowflake and X. | The integration library lists Salesforce, HubSpot, Slack, Gmail, Outlook, and AI assistant integrations including ChatGPT, Codex, and Claude. |
| Security | Common Room states that it encrypts data in transit and at rest and supports single sign-on, role-based access control, SAML, and SCIM. | Unify says it maintains SOC 2 Type II compliance, performs real-time threat monitoring, conducts external security audits, and supports SSO authentication. |
| Signals | Signals can be connected from product, CRM, social, community, customer and other data sources, with native managed integrations and manual or bulk contact import. | The signals page says it combines first-party engagement, third-party data, and AI-discovered signals to identify in-market buyers. |
Plans
Common Room
- Essential$2,500 a month
- AdvancedPriced on request
- EnterprisePriced on request
In their own words
Common Room
Common Room is an AI-native go-to-market platform that unifies first-party customer data with buyer signals for revenue teams. It combines CRM, product, marketing, and engagement information into an always-current, person-level buyer view. RoomieAI supports account and contact research, message personalization, and live in-call guidance. Teams can create scoring models, build plays, and govern AI-agent execution without a developer ticket. The platform aggregates and enriches signals from more than 50 channels, including social, community, product, code collaboration, and CRM. Named integrations include GitHub, HubSpot, Salesforce, Slack, Snowflake, and Outreach. Every plan connects to a CRM, sales-engagement platform, and Slack, and includes the Common Room MCP server. Essential costs $2,500 a month, billed annually, with five seats, 100,000 contacts, and 5,000 RoomieAI research credits. Advanced and Enterprise pricing is custom.
Unify
Unify is an AI-native outbound platform for prospecting, research, and sequencing, presented for sales development representatives, account executives, sales leaders, marketing, and RevOps teams. Users can build targeted lists through a chat interface drawing on more than 40 data sources. Its B2B data coverage lists more than 1.1 billion contacts, 65 million companies, and over 40 signal and intent sources. The platform combines first-party engagement, third-party data, and AI-discovered signals to identify in-market buyers. Enrichment draws on 11 or more email and phone vendors, adapting sources to the search context. Sequences coordinate email, calls, and social outreach, with AI-written copy personalized using research and proprietary data. A managed deliverability service creates and warms mailboxes and validates email at send time. Listed integrations include Salesforce, HubSpot, Slack, Gmail, Outlook, and AI assistants. The Free plan includes limited credits, up to 3 seats, 100 records per search, and 1 mailbox per seat. Base costs $20 a month, billed monthly; Pro costs $60 a month, billed monthly.