Como vs Spendgo

Como is a customer engagement and loyalty platform for food and beverage and retail businesses. It brings together customer data from systems such as POS, online ordering, apps, websites and Wi-Fi. Businesses can build loyalty programs around points, digital punch cards, cashback, tiers, referrals and mobile Wallet, then personalize gifts and coupons using member profiles, preferences, purchase histories or occasions such as birthdays and spending thresholds.

Businesses can customize their branded app’s colors, fonts and layouts, display news and offers, and share catalogs or menus. Campaigns can run through SMS, push notifications, in-app messages and email, with audience selection, A/B testing and reporting. Comillia uses machine learning to segment members, predict behavior from activity history and target offers. Rule-based automated campaigns and a campaign wizard that suggests campaigns based on business goals are also available. Customers can order through a business’s app, website or social media pages at 0% commission. Como’s POS API exchanges information for loyalty registration, benefit redemption and club payments; the company lists more than 90 POS integrations. Pricing is available on request.

Spendgo provides loyalty programs for businesses serving customers in stores, on mobile, and online. Merchants can build rewards around visits, points, surprise-and-delight offers, paying with points, or banking points. Members can participate across business touchpoints using passwordless sign-in with a phone number. Customer experiences may include kiosks, customer displays, mobile apps, mobile wallets, web portals, and contactless table-side ordering or payments. Spendgo Messaging supports email, text, and push notifications. Loyalty and digital receipt services use transaction data for insights, third-party connections, incentives, and digital receipts. The service describes POS and online/mobile integrations, along with APIs for commerce, customer experience, marketing, and reporting applications. Some online and mobile integrations may require extra professional services; quoted work is billed monthly based on time and materials, and fixed costs may apply. Spendgo lists Android, iOS, web, and API platforms. It is a paid service with pricing on request. Its service description specifies business-hours email IT support, member-support escalations by webform and email, and a dedicated customer success manager for loyalty and digital receipt services.