Compelling vs Factors.ai
Compelling
compelling.aiFactors.ai
factors.aiSide by side
| Figure | Compelling | Factors.ai |
|---|---|---|
| Price from | €39/mo | $199/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Sales Prospecting Software | 9.0 (#1) | 8.8 (#7) |
| Company profile | Crunchbase categorizes Compelling as a private, active for-profit company in Cologne with 1–10 employees focused on AI, CRM, sales and sales automation. | LinkedIn lists Factors.ai as a privately held technology company founded in 2020, headquartered in Stamford, Connecticut, with 51–200 employees. |
| Compliance | The Trust Center lists EU AI Act, GDPR, and ISO/IEC 27001:2022 under compliance. | Factors states that it is SOC 2 Type II and ISO 27001 certified and compliant with GDPR, CCPA and PECR. |
| Documentation depth | The public MCP page links to setup documentation hosted on Notion and provides a connector URL plus step-by-step connection instructions. | Factors’ help center is organized into collections for onboarding, account intelligence, AdPilot, integrations, configuration, analytics, alerts, settings, API and features; the integrations collection contains 27 articles. |
| Headquarters | LinkedIn lists headquarters in Cologne, North Rhine-Westphalia, Germany. | Wilmington, Delaware, United States |
| Integrations | Compelling says it connects CRM, outreach and data tools, with examples including HubSpot, Salesforce and Pipedrive. | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. |
| Intent signals | Real-time intent signals and bespoke signals can be defined and scored by custom relevance. | It collects account-level intent signals from LinkedIn, Google, Meta, and Bing ad campaigns, G2 pages, and uploaded third-party intent sources. |
| Notable news | A LinkedIn company update said the MCP launched on all plans and reported more than 500 organizations using the platform in 2026. | Factors’ newsroom records a $2 million funding announcement co-led by Elevation Partners and Emergent Ventures dated August 30, 2021. |
| Product | Compelling is an AI-native sales intelligence platform that automates company and contact research, ranking, and enrichment, then pushes tailored insights to a CRM. | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. |
| Security | The Trust Center lists encryption at rest and in transit, backups, audit logging, application penetration testing, and anti-DDoS among its security topics. | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. |
| What it does | Compelling is an AI sales-intelligence platform that researches, ranks and enriches companies and contacts, then sends tailored insights to CRM systems. | Factors.ai is a B2B account-intelligence and marketing analytics platform that combines website, CRM, advertising and intent data for go-to-market teams. |
Plans
Compelling
- FreeFree
- Founder€39 a month
- Growth€199 a month
- Scale€559 a month
- Enterprise / AgencyPriced on request
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Compelling
Compelling is an AI sales intelligence platform that researches companies and contacts, builds target lists, and enriches and scores accounts. Its agents can track user-defined buying signals and send tailored insights to a CRM. The platform offers real-time and bespoke intent signals, along with custom relevance scores. Through Compelling MCP, users can source companies and contacts, research details such as email addresses, LinkedIn URLs and headcount, then score accounts from 0 to 100 against their own rubric. MCP is presented for use from Claude, ChatGPT and Gemini. Compelling says it connects CRM, outreach and data tools to keep account and contact information enriched in one place. Its Trust Center describes the service as EU-hosted and GDPR-native, handling CRM records, business contacts and first-party signals. Listed compliance topics include GDPR, the EU AI Act and ISO/IEC 27001:2022; security topics include encryption, backups, audit logging, penetration testing and anti-DDoS. The free plan includes 200 credits. Paid plans start at €39.00 per month for one user, billed annually.
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.