Constant Contact vs Kit
Constant Contact
constantcontact.com
Kit
kit.comSide by side
| Figure | Constant Contact | Kit |
|---|---|---|
| Price from | $12/mo | $32.50/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 7 |
| Spec score · Email marketing tools | 9.2 (#6) | 9.2 (#7) |
| Spec score · Email Marketing Software | 9.1 (#7) | 8.9 (#14) |
| Spec score · AI Email Marketing Software | 9.0 (#3) | 8.8 (#7) |
| API | The public V3 API covers email marketing, contact management and ecommerce integrations. | Kit offers API access on its Free plan, and its help center describes API V4 for automating workflows and integrating third-party tools. |
| Company legal name | Crunchbase identifies the legal entity as Constant Contact, Inc. | The legal entity is Kit, Inc., with Nathan Barry listed as CEO and a Boise, Idaho mailing address. |
| Founded | The company’s own history says its mission began in 1995; LinkedIn lists 1996 as the founded year. | 2013 |
| Free plan | No | Yes |
| Integrations | The app directory lists more than 300 native integrations, including Google, Microsoft, Canva, LinkedIn, Shopify, Eventbrite and Zapier. | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. |
| Limit: pricing | Reviewers repeatedly complain that contact-based pricing becomes expensive as lists grow, even when send volume is low. | GetApp reviewers praise the free plan but some consider paid pricing expensive for small businesses and object to lower-tier feature limits. |
| Praise: ease of use | Reviewers repeatedly praise the intuitive interface, drag-and-drop editor, templates and short learning curve. | TrustRadius reviewers repeatedly praise Kit's simple interface for forms, automations and list management. |
| Praise: support | Reviewers frequently describe phone and chat support as responsive, helpful and human. | GetApp reviewers commonly describe Kit support as responsive, friendly and effective, while a minority report slow or automated replies. |
| Rating on G2 | 4.1 out of 5 from 7,623 reviews | G2 lists Kit with 4.4 out of 5 stars from 236 reviews. |
| Rating on GetApp | 4.4 out of 5 from over 2,800 reviews | GetApp lists Kit at 4.6 out of 5 from 244 verified reviews. |
| Rating on Trustpilot | 4.0 out of 5 from 2,111 reviews | Trustpilot lists Kit at 4.0 out of 5 from 160 reviews. |
| Security | Constant Contact states that it uses physical, network, host, software and account security controls. | Kit says it uses AWS for infrastructure hosting, Cloudflare for CDN and DNS, TLS encryption for data in transit, and unidirectional database encryption for passwords. |
| What it does | Constant Contact is a cloud digital-marketing platform for small businesses and nonprofits covering email, SMS, social media, events, surveys, ecommerce and automation. | Kit, formerly ConvertKit, is an email marketing and newsletter platform for creators that combines audience insights, automation, landing pages and digital-product sales. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
In their own words
Constant Contact
Constant Contact has no write-up on Specifiction yet; its figures are above.
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.