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SPECIFICTION
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Constant Contact vs Mailchimp

Constant Contact

constantcontact.com

Mailchimp

mailchimp.com

Side by side

FigureConstant ContactMailchimp
Price from$12/mo$13/mo
Free plan—Yes
Free trialYesYes
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
APIYesYes
Plans published35
Spec score · Email marketing tools9.2 (#6)9.4 (#2)
Spec score · Email Marketing Software9.1 (#7)9.0 (#10)
Spec score · Email Automation9.0 (#2)8.8 (#6)
Spec score · Ai E Mail Tool9.1 (#2)8.9 (#5)
Spec score · All-in-One Marketing Platform9.0 (#3)8.8 (#7)
Spec score · AI Email Marketing Software9.0 (#3)8.8 (#7)
Spec score · Nonprofit Email Marketing Software8.9 (#4)8.7 (#10)
Spec score · Email newsletter software8.9 (#3)8.7 (#7)
A/B testingSubject-line A/B testing is provided to improve open rates.A/B testing is offered for testing and optimizing email campaigns.
A/B testingYesYes
APIThe public V3 API covers email marketing, contact management and ecommerce integrations.Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys.
API documentationDeveloper documentation includes conceptual guides, endpoint references, OAuth2 instructions, schemas, examples and an interactive Try feature.Developer documentation includes API references, guides, integration guidance, webhooks and release notes.
AutomationAutomations support multi-step flows and event-triggered messages.Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans.
Company sizeLinkedIn lists company size as 1,001–5,000 employees and shows 1,126 employee profiles.LinkedIn lists Mailchimp as an Atlanta-based private company with 1,001–5,000 employees.
Email automationYesYes
FoundedThe company’s own history says its mission began in 1995; LinkedIn lists 1996 as the founded year.2001
Free planNoYes
HeadquartersWaltham, Massachusetts, United StatesAtlanta, USA
IntegrationsThe app directory lists more than 300 native integrations, including Google, Microsoft, Canva, LinkedIn, Shopify, Eventbrite and Zapier.Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.
Landing pagesCustomizable lead-generation landing pages can add signups to selected contact lists.Yes
Monthly send limit50005000
Native integrations300300

Plans

Constant Contact

  • Lite$12 a month
  • Standard$35 a month
  • Premium$80 a month

Constant Contact pricing →

Mailchimp

  • FreeFree
  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Mailchimp pricing →

In their own words

Constant Contact

Constant Contact has no write-up on Specifiction yet; its figures are above.

Visit constantcontact.com

Mailchimp

Mailchimp has no write-up on Specifiction yet; its figures are above.

Visit mailchimp.com