Constructor vs Personyze
Constructor
constructor.com
Personyze
personyze.comSide by side
| Figure | Constructor | Personyze |
|---|---|---|
| Price from | — | $99/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 8 |
| Spec score · Email Personalization Software | 8.2 (#7) | 8.8 (#1) |
| Spec score · Recommender Systems | 8.3 (#8) | 8.9 (#3) |
| Company history | Constructor says it was founded in 2015 by Eli Finkelshteyn and Dan McCormick. | Personyze’s own history says its first behavioral-targeting product shipped in 2008, unified personalization followed in 2012, A/B testing in 2016, email and push in 2019, and AI copilots in 2024. |
| Founded | 2015 | 2008 |
| Integrations | Constructor's partner page lists technology partners including Akeneo, Alokai, BigCommerce, commercetools, Contentful, Contentstack, Salesforce Commerce Cloud, Shopify, and VTEX. | Listed connectors cover Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, WordPress, Drupal, Joomla, Wix, Squarespace, Webflow, Segment, Tealium, GA4, Salesforce, HubSpot, Dynamics 365, Zoho, Marketo, Mailchimp, Klaviyo, Brevo, Omnisend, ActiveCampaign, Zapier, Make, n8n, Slack and webhooks. |
| Personalization | Its Commerce Reasoning Engine uses website clickstream and other shopper and market data to personalize discovery across touchpoints in real time. | The platform supports behavioral targeting with 70+ attributes and real-time content changes across site elements. |
| Product | Constructor describes itself as an AI-native commerce discovery platform that interprets shopper behavior, context, and intent. | Personyze unifies visitor behavior and data to personalize pages, product recommendations, and emails in real time. |
| Security controls | The company describes access controls including multi-factor authentication, device trust, and role-based access management, along with regular external penetration tests. | Personyze states that it uses AWS, separate customer database tables, permissioned account-manager access, SSO, MFA, roles, HTTPS, monthly penetration tests and automated monitoring. |
Plans
Personyze
- FreeFree
- Personyze STARTER (Shopify)$99 a month
- Starter$149 a month
- Personyze LITE (Shopify)$249 a month
- Growth$250 a month
- Power$450 a month
- Enterprise$1,450 a month
- Personyze LITE annual (Shopify)$2,249 a year
In their own words
Constructor
Constructor is a cloud platform for ecommerce search and product discovery, founded in 2015. It uses shopper behavior, context and intent to personalize discovery across search, autosuggest, browse, recommendations, collections, quizzes and retail media. The AI Shopping Agent guides shoppers through natural-language product searches, while the Product Insights Agent answers personalized product questions. Merchant Intelligence Agent and Merchandiser Controls provide merchandising insights, dashboards, reports, controls and experiments. B2B capabilities cover account-segmented pricing and availability, personalization and discovery across large catalogs. Search options include hybrid, vector and faceted search, with zero-result reporting, search conversion tracking and result click analytics. Catalogs can be supplied through connectors, scheduled JSON, JSONL or CSV feeds, or REST API updates. APIs and browser or server-side client libraries support retrieving results, sending behavioral events and updating data or configurations; named client libraries include JavaScript, Swift and Kotlin. Constructor says it reduces personal data exposure using anonymous IDs, IP truncation and hashed identifiers. Pricing is not published; prospective customers are directed to book a demo.
Personyze
Personyze uses visitor behavior and data to personalize website pages, product recommendations, and emails in real time. Behavioral targeting draws on more than 70 attributes, and the platform offers over 50 algorithms for recommending products and content. A/B and multivariate testing, including significance calculations, audience splits, and holdout groups, are included on every plan. Higher plans add email personalization at open time, broadcast email and SMS, browser push notifications, and mobile SDK personalization. Listed integrations include HubSpot, Salesforce, Twilio Segment, Tealium, Google Tag Manager, and the REST API. Consent controls can delay tracking until consent; the maker says gated mode does not read or write device data beforehand. Page views are the main usage meter, with overage charges in plan-specific blocks, and monthly users are not moved to a higher tier without consent. A free plan is available, and paid plans start at $149 per month.