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SPECIFICTION
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Contentful vs Mida

Contentful

contentful.com

Mida

mida.so

Side by side

FigureContentfulMida
Price from$300/mo$299/mo
Free planYesYes
Free trial—Yes
Open source——
WebYesYes
iOS—Yes
Android—Yes
API—Yes
Plans published33
Spec score · Website Personalization Software7.9 (#12)8.1 (#9)

Plans

Contentful

  • FreeFree
  • Lite$300 a month
  • EnterprisePrice not published

Contentful pricing →

Mida

  • SandboxFree
  • Growth$299 a month
  • EnterprisePriced on request

Mida pricing →

In their own words

Contentful

Contentful is a web-based content platform with free and paid plans. It supports content localization, custom role permissions, webhooks, content preview, asset transformations, and both listed API types. The Free plan costs nothing, billed at $0 forever, and allows 10 users, 2 roles, 2 locales, 100K API calls per month, 50 GB per month of CDN bandwidth, and 1 Starter Space. Lite costs $300 a month, billed at $300 per month, with 20 users, 3 roles, 3 locales, 1M API calls per month, 100 GB per month of CDN bandwidth, and 1 Starter Space. Contentful was founded in 2013 and is headquartered in Berlin, Germany.

Visit contentful.com

Mida

Mida is a platform for running website experiments, reviewing results and applying conversion changes. It supports same-URL, split-URL, cross-domain and multipage A/B testing, with visual and HTML, JavaScript and CSS editors. Teams can publish targeted copy, call-to-action, image and banner changes without a developer release. MidaGX generates test variations from a written description or an on-screen drawing, then applies them in the visual editor. Mida lists 74+ integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack and Webflow. Native iOS and Android SDKs support server-side A/B testing and feature flags; a Flutter SDK is also listed. Mida says its compressed script is 15KB and designed to have minimal impact on site speed. The free Sandbox plan has limits including 50,000 daily tracked events, 60 days of data retention, and two active experiences and goals. Growth costs $299/mo when billed annually and includes a 15-day free trial; Enterprise pricing is custom and not listed.

Visit mida.so