Contentful vs Mida
Contentful
contentful.comMida
mida.soSide by side
| Figure | Contentful | Mida |
|---|---|---|
| Price from | $300/mo | $299/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 3 | 3 |
| Spec score · Website Personalization Software | 7.9 (#12) | 8.1 (#9) |
Plans
In their own words
Contentful
Contentful is a web-based content platform with free and paid plans. It supports content localization, custom role permissions, webhooks, content preview, asset transformations, and both listed API types. The Free plan costs nothing, billed at $0 forever, and allows 10 users, 2 roles, 2 locales, 100K API calls per month, 50 GB per month of CDN bandwidth, and 1 Starter Space. Lite costs $300 a month, billed at $300 per month, with 20 users, 3 roles, 3 locales, 1M API calls per month, 100 GB per month of CDN bandwidth, and 1 Starter Space. Contentful was founded in 2013 and is headquartered in Berlin, Germany.
Mida
Mida is a platform for running website experiments, reviewing results and applying conversion changes. It supports same-URL, split-URL, cross-domain and multipage A/B testing, with visual and HTML, JavaScript and CSS editors. Teams can publish targeted copy, call-to-action, image and banner changes without a developer release. MidaGX generates test variations from a written description or an on-screen drawing, then applies them in the visual editor. Mida lists 74+ integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack and Webflow. Native iOS and Android SDKs support server-side A/B testing and feature flags; a Flutter SDK is also listed. Mida says its compressed script is 15KB and designed to have minimal impact on site speed. The free Sandbox plan has limits including 50,000 daily tracked events, 60 days of data retention, and two active experiences and goals. Growth costs $299/mo when billed annually and includes a 15-day free trial; Enterprise pricing is custom and not listed.