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Convert Experiences vs VWO Feature Experimentation

Convert Experiences

convert.com

VWO Feature Experimentation

wingify.com

Side by side

FigureConvert ExperiencesVWO Feature Experimentation
Price from$399/mo—
Free plan——
Free trialYesYes
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
APIYesYes
Plans published33
Spec score · Experimentation Platforms8.2 (#9)7.3 (#18)
Founded20092009
HeadquartersWilmington, Delaware, United StatesDelhi, India and Paris, France
IntegrationsThe integrations directory says Convert supports 90+ integrations and lists tools including Google Analytics 4, Shopify, HubSpot, and Hotjar.The integrations directory describes Amplitude cohort import and campaign-data export, and a two-way real-time data sync with Segment.
Intended usersThe company says the product supports growth and marketing teams, CRO agencies, developers, and web managers in ecommerce stores.The product page says developers install SDKs and build features, after which non-developers can configure and test feature variables from the dashboard.
SecurityConvert states it is ISO 27001 certified and SOC 2 attested, and that it conducts regular independent application and infrastructure penetration tests.Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II certifications or assessments.
TrialThe site offers a 15-day free trial with no credit card required.The pricing page says users can start a free trial account to explore core products, tools, and settings, and also offers a preconfigured sample-rich playground.

Plans

Convert Experiences

  • Growth$399 a month
  • Pro$599 a month
  • EnterprisePriced on request

Convert Experiences pricing →

VWO Feature Experimentation

  • EnterprisePriced on request
  • GrowthPriced on request
  • ProPriced on request

VWO Feature Experimentation pricing →

In their own words

Convert Experiences

Convert Experiences is an A/B testing and personalization suite for web and mobile. It supports A/B, split URL, multi-page, multivariate, price and multi-arm bandit experiments, plus full-stack testing and 1:1 personalization. A visual editor, server-side testing, mobile SDK, audience targeting and feature flags are listed. Full-stack SDKs cover Ruby, Python, JavaScript, PHP, Android and iOS. Teams can set targeting and goals with 40+ filters, use customizable Frequentist or Bayesian statistics engines, and apply SRM checks and collision prevention. Convert Signals session recordings and native heatmaps are included across plans without extra fees or reducing the monthly tested-user quota. The integrations directory lists 90+ connections, including Google Analytics 4, Shopify, HubSpot and Hotjar. Growth costs $399 a month and Pro costs $599 a month, both billed monthly; Enterprise is annual with price on request. A 15-day free trial does not require a credit card. Guided onboarding is included, but development support is not. Convert says it is ISO 27001 certified and SOC 2 attested.

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VWO Feature Experimentation

VWO Feature Experimentation lets teams test feature variations—including backend logic, pricing criteria, algorithms, and AI features—and measure their real-world impact. Teams can change experiment configurations without changing the codebase, and machine learning can allocate traffic to a winning variation. A problematic production experiment can be switched off instantly without redeploying or manually toggling it. SmartStats provides Bayesian and Frequentist methods, real-time reports, error and peeking correction, and automatic sample ratio mismatch detection. Supported approaches include A/B testing, multivariate testing, and multi-armed bandits; server-side and mobile experiments and feature rollouts are also listed. Developers can install SDKs and build features, while non-developers configure and test variables in the dashboard. Wingify offers SDKs for 10+ languages and frameworks, REST APIs, an MCP server, and OpenFeature support. Integrations include Amplitude cohort import and campaign-data export, plus two-way real-time data sync with Segment. Pricing is on request, and a 30-day trial is available. The trial includes access to core products, tools, and settings, with a sample-rich playground also offered.

Visit wingify.com