Convert Experiences vs VWO Testing

Convert Experiences is an A/B testing and personalization suite for web and mobile. It supports A/B, split URL, multi-page, multivariate, price and multi-arm bandit experiments, plus full-stack testing and 1:1 personalization. A visual editor, server-side testing, mobile SDK, audience targeting and feature flags are listed. Full-stack SDKs cover Ruby, Python, JavaScript, PHP, Android and iOS. Teams can set targeting and goals with 40+ filters, use customizable Frequentist or Bayesian statistics engines, and apply SRM checks and collision prevention. Convert Signals session recordings and native heatmaps are included across plans without extra fees or reducing the monthly tested-user quota. The integrations directory lists 90+ connections, including Google Analytics 4, Shopify, HubSpot and Hotjar. Growth costs $399 a month and Pro costs $599 a month, both billed monthly; Enterprise is annual with price on request. A 15-day free trial does not require a credit card. Guided onboarding is included, but development support is not. Convert says it is ISO 27001 certified and SOC 2 attested.

VWO Testing is Wingify's experimentation platform for teams creating and measuring changes across web and mobile experiences. It supports A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments. A visual editor lets teams revise copy, layouts, calls to action, banners, styling, and other page elements without a developer. Wingz can suggest hypotheses, build variations, configure experiments, target audiences, and summarize results for review. Measurement options include goals, guardrails, health checks, mutually exclusive groups, and reporting. Audience targeting can use traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable audience conditions. The product also lists server-side testing, a mobile SDK, and feature flags; integrations include Adobe Analytics, Amplitude, Amazon S3, and Braze. Growth, Pro, and Enterprise plans are listed, but prices are not displayed. The Growth plan is described for small teams; Pro is for businesses scaling experimentation and Enterprise for large teams, agencies, and enterprises. The free 30-day trial requires no credit card. There is no free plan.