Convertful vs Popup Maker
Convertful
convertful.comPopup Maker
wppopupmaker.comSide by side
| Figure | Convertful | Popup Maker |
|---|---|---|
| Price from | $7/mo | $4.95/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 8 | 4 |
| Spec score · Pop-Up Builder Software | 8.1 (#11) | 8.7 (#3) |
| Headquarters | Craigmuir Chambers, Road Town, Tortola, British Virgin Islands | Florida, USA |
| Integrations | The pricing page lists 27 native integrations plus 1000 Zapier integrations and names services including ActiveCampaign, HubSpot, Mailchimp, Kit, and Klaviyo. | The site lists integrations spanning page builders, form plugins, CRMs, automation tools, ecommerce, membership, and learning management systems. |
| Purpose | Convertful is an AI-powered lead-generation solution for turning website traffic into leads and sales. | Popup Maker is a WordPress plugin for creating popups to grow email lists, increase conversions, and guide site interactions. |
| Security | The security statement describes US-hosted personal data, WAF-based DDoS protection, SSL/TLS, AES encryption, security audits, and isolated backups located in Germany. | The vendor documents a security vulnerability reporting channel and says its usage tracking excludes personally identifiable and sensitive data. |
| Support | The maker lists live chat, a knowledge base, video manuals, a support portal, and a premium members group as support options. | Paid plans include expert support, and the maker says its support is available to both paid and free users. |
| Targeting | Display conditions include exit intent, time on page, element clicks, scrolling, inactivity, URLs, referral source, device platform, and geography. | Targeting can use content type, URL, referrer, device, browser, geography, login status, role, cookies, prior popup views, page views and ecommerce conditions. |
Plans
Convertful
- Solo (monthly)$9 a month
- Starter (monthly)$29 a month
- Growth (monthly)$69 a month
- Solo (yearly)$84 a year
- Enterprise (monthly)$179 a month
- Starter (yearly)$204 a year
- Growth (yearly)$564 a year
- Enterprise (yearly)$1,164 a year
In their own words
Convertful
Convertful has no write-up on Specifiction yet; its figures are above.
Popup Maker
Popup Maker is a WordPress plugin for creating popups and other overlays that support email-list growth, conversions and guided site interactions. Formats include slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips and opt-in forms. Triggers include clicks, delays, form submission, exit intent, scrolling, inactivity, mouse leave, lost focus, back button and link clicks. The free version provides content-based targeting, unlimited popups and themes, unlimited impressions and views, and click-open or time-delay triggers. Premium plans add advanced targeting and analytics; Pro+ adds purchase revenue attribution, WooCommerce and Easy Digital Downloads features, LifterLMS automation and a revenue dashboard. Integrations span builders, forms, CRMs, automation, ecommerce, membership and learning systems, including Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads and LifterLMS. Plans are Free at free, Pro at $59.40 a year first year then $99/year, and Pro+ at $149.40 a year first year then $249/year.