Cordial vs SendPulse
Cordial
cordial.com
SendPulse
sendpulse.comSide by side
| Figure | Cordial | SendPulse |
|---|---|---|
| Price from | — | $9.60/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 10 |
| Spec score · Marketing Automation Software | 7.6 (#77) | 9.2 (#6) |
| API | Cordial provides REST APIs and webhooks for connecting the platform with other applications. | The public REST API uses HTTPS at api.sendpulse.com, returns JSON and supports OAuth-style access tokens. |
| Automation | Cordial supports behavioral triggers and multi-step journeys across channels, including email, text messages, mobile push notifications, and REST API calls. | Automation 360 supports flows triggered by events and can combine email, SMS, web push and chatbot messages. |
| Founded | 2014 | 2015 |
| Integrations | Cordial lists integrations across ecommerce, data warehouse, content augmentation, and analytics, and says its universal connector supports real-time and asynchronous data transfer. | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. |
| Segmentation | Cordial says its segmentation tools can create audiences from large data sets, including millions of contacts, with audiences updated through real-time data streaming. | Yes |
Plans
SendPulse
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- EnterprisePrice not published
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
In their own words
Cordial
Cordial is a cross-channel marketing platform for brands that use customer data to send personalized messages. It supports email, SMS, mobile app, website, and open-channel messaging. Its data platform brings together contact, event, behavior, product, and purchase data from sources such as apps, websites, point-of-sale systems, and connected devices. Teams can build audiences from large data sets, with segments updated through real-time streaming, then coordinate behavioral triggers and multi-step journeys across channels. Cordial Edge uses business-specific AI models to predict customer actions and provide message performance insights and guidance. Mobile SDKs are available for iOS, Android, React Native, and Expo; REST APIs, webhooks, and a universal connector support connections and data transfer. Listed integrations cover ecommerce, data warehouses, content augmentation, and analytics. Cordial states compliance with SOC 2 Type II, GDPR, and CCPA. Services include onboarding, consulting, strategy workshops, email production, and custom solutions. Pricing is on request; the listed custom enterprise plan has no stated price.
SendPulse
SendPulse is an email marketing service for managing subscriber audiences and running email campaigns. It includes email automation, audience segmentation, and A/B testing, but does not offer landing pages. SendPulse is available on the web, iOS, and Android. Its free plan supports up to 500 subscribers and 15,000 emails per month, with three sender email addresses, 250 MB of image storage, five automated flows, and one event. The Standard plan is $9.60 a month when billed annually, with unlimited emails for up to 500 subscribers, 100 sender addresses, 1 GB of image storage, three A/B test groups, and ten saved segments. Pro is $11.52 a month billed annually, with 300 sender addresses, 2 GB storage, four test groups, and 50 saved segments at the same subscriber limit. Standard pay as you go costs $48 a month for 10,000 emails, valid for a year. Enterprise has no listed price and specifies at least 2,500 contacts, along with unlimited sender addresses, users, and saved segments.