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SPECIFICTION
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Cordial

cordial.com

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Spec score 7.6 #77 of 130 in Marketing Automation Software

What it is

Cordial is a cross-channel marketing platform for brands that use customer data to send personalized messages. It supports email, SMS, mobile app, website, and open-channel messaging. Its data platform brings together contact, event, behavior, product, and purchase data from sources such as apps, websites, point-of-sale systems, and connected devices. Teams can build audiences from large data sets, with segments updated through real-time streaming, then coordinate behavioral triggers and multi-step journeys across channels. Cordial Edge uses business-specific AI models to predict customer actions and provide message performance insights and guidance. Mobile SDKs are available for iOS, Android, React Native, and Expo; REST APIs, webhooks, and a universal connector support connections and data transfer. Listed integrations cover ecommerce, data warehouses, content augmentation, and analytics. Cordial states compliance with SOC 2 Type II, GDPR, and CCPA. Services include onboarding, consulting, strategy workshops, email production, and custom solutions. Pricing is on request; the listed custom enterprise plan has no stated price.

Spec sheet

Purpose
Cordial is a cross-channel marketing platform that helps brands use customer data to send personalized messages.Read 2 Oct 2026 · cordial.com
API
Cordial provides REST APIs and webhooks for connecting the platform with other applications.Read 2 Oct 2026 · support.cordial.com
Integrations
Cordial lists integrations across ecommerce, data warehouse, content augmentation, and analytics, and says its universal connector supports real-time and asynchronous data transfer.Read 2 Oct 2026 · cordial.com
Headquarters
San Diego, California, United StatesRead 28 Sep 2026 · cordial.com
Founded
2014Read 28 Sep 2026 · cordial.com
AI personalization
Cordial Edge uses business-specific AI models to predict customer actions and provide message performance insights and guidance.Read 2 Oct 2026 · cordial.com
Automation
Cordial supports behavioral triggers and multi-step journeys across channels, including email, text messages, mobile push notifications, and REST API calls.Read 2 Oct 2026 · cordial.com
Channels
The platform supports email, SMS, mobile app, website, and open-channel messaging.Read 2 Oct 2026 · cordial.com
Customer data
Its real-time customer data platform collects contact, event, behavior, product, and purchase data from sources including mobile apps, websites, point-of-sale systems, and connected devices.Read 2 Oct 2026 · cordial.com
Mobile SDKs
Cordial offers SDKs for iOS, Android, React Native, and Expo for mobile messaging and app integrations.Read 2 Oct 2026 · cordial.com
Security and compliance
Cordial states that it is SOC 2 Type II, GDPR, and CCPA compliant.Read 2 Oct 2026 · cordial.com
Segmentation
Cordial says its segmentation tools can create audiences from large data sets, including millions of contacts, with audiences updated through real-time data streaming.Read 2 Oct 2026 · cordial.com
Support and services
Cordial offers onboarding, solutions consulting, strategy workshops, email production, and custom solutions.Read 2 Oct 2026 · cordial.com
Target audience
Cordial describes its platform as serving marketing and technology teams at brands, and says it is a fit for cross-channel retailers managing large, disparate data sets.Read 2 Oct 2026 · cordial.com

Plans and prices

Custom enterprise plan Priced on request Pricing not stated; contact Cordial for a demo Read 2 Oct 2026 · cordial.com

Every Cordial plan and price →

Strong points and limits

Strong points

  • Supports email, SMS, app, website, and open-channel messaging.
  • Audience segments update through real-time data streaming.
  • Offers behavioral triggers and multi-step journeys.
  • SDKs cover iOS, Android, React Native, and Expo.

Limits

  • Pricing is on request.
  • No subscription price is stated for the custom enterprise plan.

Who it suits

Cordial is aimed at marketing and technology teams at brands, particularly cross-channel retailers managing large, varied data sets. It may suit teams coordinating personalized messaging across email, SMS, apps, websites, and other channels.

Verdict

Cordial combines customer data, segmentation, and cross-channel message journeys, with APIs, webhooks, and mobile SDKs. Buyers need to request pricing and assess the platform against their data and channel requirements.

Where Specifiction places it

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