Tech riderRev. 2 Oct 2026

Cordial

Ch 267.6of 131Marketing Automation Software

1Runs onAndroid, API, iOS, Web
2Orchestration modeboth
3Mobile app journeysYes
4Web personalizationYes
5Real-time triggersYes

5 lines stated Written from the maker's own pages: cordial.com

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Overview

Cordial is a cross-channel marketing platform for brands that use customer data to send personalized messages. It supports email, SMS, mobile app, website, and open-channel messaging. Its data platform brings together contact, event, behavior, product, and purchase data from sources such as apps, websites, point-of-sale systems, and connected devices. Teams can build audiences from large data sets, with segments updated through real-time streaming, then coordinate behavioral triggers and multi-step journeys across channels. Cordial Edge uses business-specific AI models to predict customer actions and provide message performance insights and guidance. Mobile SDKs are available for iOS, Android, React Native, and Expo; REST APIs, webhooks, and a universal connector support connections and data transfer. Listed integrations cover ecommerce, data warehouses, content augmentation, and analytics. Cordial states compliance with SOC 2 Type II, GDPR, and CCPA. Services include onboarding, consulting, strategy workshops, email production, and custom solutions. Pricing is on request; the listed custom enterprise plan has no stated price.

Who it is for

Cordial is aimed at marketing and technology teams at brands, particularly cross-channel retailers managing large, varied data sets. It may suit teams coordinating personalized messaging across email, SMS, apps, websites, and other channels.

What is good

Supports email, SMS, app, website, and open-channel messaging.
Audience segments update through real-time data streaming.
Offers behavioral triggers and multi-step journeys.
SDKs cover iOS, Android, React Native, and Expo.

What to know first

Pricing is on request.
No subscription price is stated for the custom enterprise plan.

Verdict

Cordial combines customer data, segmentation, and cross-channel message journeys, with APIs, webhooks, and mobile SDKs. Buyers need to request pricing and assess the platform against their data and channel requirements.

Cordial plans and pricing

All plans

Custom enterprise plan Pricing not stated; contact Cordial for a demo cordial.com · 2 Oct 2026

Compared on marketing automation software

Orchestration mode: bothcordial.com
Mobile app journeys: Yescordial.com
Web personalization: Yescordial.com
Real-time triggers: Yescordial.com

Facts

Purpose: Cordial is a cross-channel marketing platform that helps brands use customer data to send personalized messages.cordial.com · 2 Oct 2026
Channels: The platform supports email, SMS, mobile app, website, and open-channel messaging.cordial.com · 2 Oct 2026
Customer data: Its real-time customer data platform collects contact, event, behavior, product, and purchase data from sources including mobile apps, websites, point-of-sale systems, and connected devices.cordial.com · 2 Oct 2026
Segmentation: Cordial says its segmentation tools can create audiences from large data sets, including millions of contacts, with audiences updated through real-time data streaming.cordial.com · 2 Oct 2026
Automation: Cordial supports behavioral triggers and multi-step journeys across channels, including email, text messages, mobile push notifications, and REST API calls.cordial.com · 2 Oct 2026
AI personalization: Cordial Edge uses business-specific AI models to predict customer actions and provide message performance insights and guidance.cordial.com · 2 Oct 2026
Mobile SDKs: Cordial offers SDKs for iOS, Android, React Native, and Expo for mobile messaging and app integrations.cordial.com · 2 Oct 2026
Integrations: Cordial lists integrations across ecommerce, data warehouse, content augmentation, and analytics, and says its universal connector supports real-time and asynchronous data transfer.cordial.com · 2 Oct 2026
API: Cordial provides REST APIs and webhooks for connecting the platform with other applications.support.cordial.com · 2 Oct 2026
Security and compliance: Cordial states that it is SOC 2 Type II, GDPR, and CCPA compliant.cordial.com · 2 Oct 2026
Support and services: Cordial offers onboarding, solutions consulting, strategy workshops, email production, and custom solutions.cordial.com · 2 Oct 2026
Target audience: Cordial describes its platform as serving marketing and technology teams at brands, and says it is a fit for cross-channel retailers managing large, disparate data sets.cordial.com · 2 Oct 2026