Cordial vs Mailchimp
Cordial
cordial.com
Mailchimp
mailchimp.comSide by side
| Figure | Cordial | Mailchimp |
|---|---|---|
| Price from | — | $13/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 5 |
| Spec score · Marketing Automation Software | 7.6 (#77) | 9.3 (#2) |
| API | Cordial provides REST APIs and webhooks for connecting the platform with other applications. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Automation | Cordial supports behavioral triggers and multi-step journeys across channels, including email, text messages, mobile push notifications, and REST API calls. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Founded | 2014 | 2001 |
| Headquarters | San Diego, California, United States | Atlanta, USA |
| Integrations | Cordial lists integrations across ecommerce, data warehouse, content augmentation, and analytics, and says its universal connector supports real-time and asynchronous data transfer. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Segmentation | Cordial says its segmentation tools can create audiences from large data sets, including millions of contacts, with audiences updated through real-time data streaming. | Yes |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
In their own words
Cordial
Cordial is a cross-channel marketing platform for brands that use customer data to send personalized messages. It supports email, SMS, mobile app, website, and open-channel messaging. Its data platform brings together contact, event, behavior, product, and purchase data from sources such as apps, websites, point-of-sale systems, and connected devices. Teams can build audiences from large data sets, with segments updated through real-time streaming, then coordinate behavioral triggers and multi-step journeys across channels. Cordial Edge uses business-specific AI models to predict customer actions and provide message performance insights and guidance. Mobile SDKs are available for iOS, Android, React Native, and Expo; REST APIs, webhooks, and a universal connector support connections and data transfer. Listed integrations cover ecommerce, data warehouses, content augmentation, and analytics. Cordial states compliance with SOC 2 Type II, GDPR, and CCPA. Services include onboarding, consulting, strategy workshops, email production, and custom solutions. Pricing is on request; the listed custom enterprise plan has no stated price.