CounterSketch vs Pencil

CounterSketch is 3D custom jewelry design software for jewelers working with customers on designs in real time. Its library includes more than 3,000 customizable styles and components, and users can access over one million natural and lab-grown diamonds and gemstones in Stuller's inventory. Designs can display real-time prices using business-specific markups and photorealistic renderings. A built-in Freehand tool supports creating designs from scratch. Completed work can be sent to Stuller's CAD/CAM Services team for CAD verification, casting, and finishing. Users can open available designs from Stuller.com or Stuller Showcase directly in CounterSketch. It runs on Mac or Windows computers. The 15-day trial includes other functionality but limits the library to 25 styles and 21 Freehand parts. Membership includes technical support, Online Academy access, monthly library updates, quarterly virtual seminars, and software upgrades; one-on-one training is also offered. Listed US pricing includes a $349 a year membership, or one-time licenses at 2495.00 USD and 2995.00 USD with Rhinoceros 8. Both license options include a one-year membership.

Pencil is a browser-based AI design and commerce platform for jewelry, connecting product design, manufacturing files, and online shopping experiences. Design tools include editable templates, stone settings, custom 2D and 3D uploads, AI-generated 3D elements, and advanced parameters. Designs can be downloaded as production-ready 3D STL files. The Professional plan includes an e-commerce and product photo generator, and the Design page says users can create studio-quality product photos. Pencil Shop adds ring and pendant website builders, lead capture, quoting, live pricing, and add-to-cart tools; configurators can be deployed on platforms such as Shopify and Wix through an app integration. Enterprise includes headless API access for making existing products configurable, along with custom tools, parametric templates, wholesale markup tools, and a custom-trained AI design agent. The free plan has 0 AI credits and a three-design limit. Professional costs $39 a month, Pencil Shop costs $199 a month, and Pencil Shop Pro costs $499 a month. Enterprise pricing is custom.