CoverageBook vs Muck Rack
CoverageBook
coveragebook.comMuck Rack
muckrack.comSide by side
| Figure | CoverageBook | Muck Rack |
|---|---|---|
| Price from | $15/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 17 | 3 |
| Spec score · PR Software | 8.3 (#2) | 7.7 (#8) |
| Spec score · Public Relations (PR) Software | 8.3 (#2) | 7.8 (#6) |
| Founded | 2014 | 2009 |
| Integrations | The maker describes an export-to-CSV workflow for use in spreadsheets or other tools and says it has no native Muck Rack integration. | The maker's integrations help collection lists email integration and Slack integration; pricing also lists alerts via email and Slack and Google Analytics integration. |
| Purpose | CoverageBook is an online PR reporting tool for agencies and in-house public relations teams. | Muck Rack describes itself as an AI communications platform that helps organizations see what is happening, understand why it matters, and act with confidence. |
| Reporting | Reports can be shared online, exported as PDFs or exported as CSV/Excel files. | Reporting tools generate shareable reports and dashboards with measures including reach, sentiment, and share of voice. |
| Security | The security page says data is hosted by cloud providers including AWS, Crunchy Bridge and Heroku, while payments are handled by Stripe. | Muck Rack states that it is SOC 2 certified and describes access controls, encryption, monitoring, incident response, continuous testing, independent audits, and third-party assessments. |
| Support | The maker says support is free, typically replies within one business day and does not offer telephone support. | The pricing page lists self-led onboarding and pooled customer success for Starter, with instructor-led onboarding and named customer success for Standard and Premier. |
Plans
CoverageBook
- Bronze$99 a month
- Bronze Plus$169 a month
- Silver$229 a month
- Silver Plus$399 a month
- Gold$599 a month
- Gold Plus$899 a month
- EnterprisePriced on request
- Archive plan$15 a month
- Bronze$99 a month
- Bronze Plus$169 a month
Muck Rack
- StarterPriced on request
- StandardPriced on request
- PremierPriced on request
In their own words
CoverageBook
CoverageBook is an online PR reporting tool for agencies and in-house public relations teams. Users add links to online articles and social posts or upload print clippings, video or audio files, and custom slides. For supported coverage, it gathers screenshots, Estimated Views, social shares and outlet audience statistics. Reports can be shared online or exported as PDFs or CSV/Excel files. Supported link sources include YouTube, Instagram, TikTok, X, Twitch, Spotify, Facebook, LinkedIn and online news articles. Print and broadcast items can have custom metrics, but those metrics are not sourced automatically. CoverageBook does not monitor coverage or alert users; users select items and add them to reports. Bronze costs $99 a month, cancellable at any time, and allows 100 clips per month and up to 5 users. A 30-day trial is available, but there is no free plan. The service was founded in 2014 and is headquartered in Brighton, United Kingdom.