Create Mappins vs Gradient Works
Create Mappins
createmappins.com
Gradient Works
gradient.worksSide by side
| Figure | Create Mappins | Gradient Works |
|---|---|---|
| Price from | $20/mo | $799/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 3 | 3 |
| Spec score · Sales Mapping Software | 8.3 (#10) | 8.9 (#2) |
| Analytics | The site says analytics can track map views, pin interactions, and region-level activity. | The platform reports pipeline creation, account coverage, opportunity creation rate and rep coaching metrics. |
| Headquarters | Newark, Delaware, United States | Austin, Texas, United States |
| Integrations | The sales-team page describes importing CSV exports from Salesforce, HubSpot, Pipedrive, or any CRM; it does not describe a direct CRM connection. | Listed integrations are Slack, Salesloft, Outreach, Google Calendar and Microsoft 365, with Groove, ZoomInfo and 6sense described as planned. |
| Security | The privacy policy says it uses technical, administrative, and physical safeguards and notes that no internet-based service can guarantee absolute security. | Gradient Works says it completed a SOC 2 Type 2 audit and provides a process to request the report. |
| What it does | Create Mappins is a web-based platform for creating, customizing, and sharing interactive maps with pins, locations, and data layers. | Gradient Works combines account scoring, territory planning, dynamic book management, lead routing and pipeline analytics for commercial B2B sales teams. |
Plans
In their own words
Create Mappins
Create Mappins is a web platform for creating and sharing interactive maps with pins, locations, and data layers. Users can upload location data from CSV, and the site says maps update in seconds without technical setup. Layers can represent competitors, partners, demographics, or logistics zones; maps can be shared by link or embedded on a website. Teams can coordinate edits with roles and permissions, while analytics cover map views, pin interactions, and activity by region. An import tool carries over pin names, descriptions, and marker colors from MapCustomizer maps. Sales teams can import CSV exports from Salesforce, HubSpot, Pipedrive, or another CRM, but the product does not offer direct CRM sync. The Free plan costs nothing, billed forever, and allows up to 3 maps with 20 pins per map. Pro costs $20 a month and Business costs $90 a month, both billed monthly with unlimited maps and pins. Support ranges from community support on Free to priority support on Pro and dedicated support on Business.
Gradient Works
Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.