Creatio Marketing vs Freshmarketer
Creatio Marketing
creatio.com
Freshmarketer
freshworks.comSide by side
| Figure | Creatio Marketing | Freshmarketer |
|---|---|---|
| Price from | $15/mo | $15/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 3 |
| Spec score · Marketing Automation Software | 8.5 (#25) | 9.1 (#7) |
| Compliance | Creatio states that its data processing centers comply with standards including GDPR, ISO 27001, HIPAA, SOC 1, and SOC 2. | The Freshworks Trust Center lists SOC 2 Type 2, SOC 3, ISO/IEC 27001:2022, ISO/IEC 27701:2019, PCI DSS v4.0.0, and other compliance materials. |
| CRM integrations | multiple | native |
| Customer journeys | Yes | It provides automated, cross-channel customer journeys. |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2014 | 2010 |
| Headquarters | Boston, Massachusetts, United States | San Mateo, California, USA |
| Integrations | Creatio Marketing connects to existing tools and the Creatio Marketplace offers out-of-the-box solutions, plugins, add-ons, and templates. | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. |
| Lead scoring | Yes | Yes |
| Purpose | Creatio Marketing is an omnichannel platform for capturing and nurturing leads, built on Creatio’s no-code platform. | Freshmarketer provides AI-powered marketing automation to generate sales-ready leads, support multichannel engagement, and drive business impact. |
| Security | Creatio says its network uses HTTPS with TLS 1.2 and that user IDs, passwords, and transmitted data are encrypted with a 128-bit key. | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. |
| Support | Creatio lists Basic, Business, and Premium support packages on its support plans page. | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. |
Plans
In their own words
Creatio Marketing
Creatio Marketing has no write-up on Specifiction yet; its figures are above.
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.