Cresta vs MaxContact Auto QA
Cresta
cresta.comMaxContact Auto QA
maxcontact.comSide by side
| Figure | Cresta | MaxContact Auto QA |
|---|---|---|
| Price from | $12,500/mo | £80/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Customer Service QA Software | 8.6 (#5) | 8.9 (#3) |
| Spec score · Call Center Speech Analytics Software | 8.5 (#6) | 8.8 (#4) |
| Spec score · Contact Center Quality Assurance Software | 8.5 (#5) | 8.7 (#4) |
| Company legal name | The legal entity is Cresta Intelligence Inc., registered in Delaware, with an office at 100 South Murphy Ave., Suite 300, Sunnyvale, California. | The website footer identifies Trivoni Software Ltd, company number 09816677, with a Manchester registered address. |
| Compliance | Cresta’s Trust Center lists CCPA, CPRA, GDPR, HIPAA, ISO/IEC 27001, ISO/IEC 27701, ISO/IEC 42001:2023, PCI DSS, SOC 2, TISAX, and SOC 3. | The page describes monitoring script adherence, regulatory compliance, data protection requirements, and vulnerable customer indicators. |
| Founded | 2017 | MaxContact says it launched in 2015 after four years of development; CB Insights also lists 2015 as the founding year. |
| Headquarters | Palo Alto, California, USA | Manchester, United Kingdom |
| Integrations | Cresta lists integrations including Five9, Salesforce, Amazon Connect, NICE, Genesys, Avaya, Twilio, Zendesk, ServiceNow, SharePoint, Databricks, AWS and Google Drive. | Auto QA connects to contact-centre and CRM platforms through APIs; the site links HubSpot, AutoConvert, Salesforce, Orca and Zoho integrations. |
| Rating on G2 | 4.3 out of 5 from 46 reviews | 4.6 out of 5 from 60 reviews. |
| Rating on GetApp | 5.0 out of 5 from 2 reviews | 4.7 out of 5 from 33 reviews. |
| Security | The integrations page says Cresta uses encryption, dedicated databases, access controls, and PII redaction to protect data. | MaxContact states that its security programme includes ISO 27001 certification, private segregated infrastructure, access controls and payment-compliant call recording. |
| Support | Cresta directs customers with security program questions to their enterprise sales representative or [email protected]. | MaxContact describes UK-centric support as one of its company values. |
| What it does | Cresta is an enterprise customer-experience AI platform unifying autonomous AI agents, real-time human-agent assistance, workflow automation and conversation intelligence. | MaxContact Auto QA automatically applies configurable quality scorecards to eligible calls, chats and emails inside Conversation Analytics. |
Plans
Cresta
- Agent Assist for Chat$150,000 a year
- Agent Assist for Voice$150,000 a year
- Custom enterprise pricingPriced on request
- Enterprise (custom)Priced on request
- TrustRadius listingPriced on request
MaxContact Auto QA
- MaxContact paid plan£80 a month
- MaxContact subscription£80 a month
- Auto QAPriced on request
- Custom Auto QAPriced on request
In their own words
Cresta
Cresta combines AI Agents, real-time Agent Assist, Conversation Intelligence and an Agent Operations Center in one customer-experience platform. AI Agents automate customer conversations across voice and digital channels. Agent Assist supplies guidance, knowledge and automation across voice, chat and email. Conversation Intelligence examines conversations for trends, behaviors, risk signals and revenue opportunities. Cresta Opera is a no-code orchestration engine for building, configuring, testing and governing AI behavior. Listed integrations include Five9, Amazon Connect, Salesforce, ServiceNow, Shopify, Databricks, NICE, Microsoft, Genesys, Zendesk, Twilio and HubSpot, with bidirectional data exchange described as staying synchronized at near-zero latency. Cresta cites encryption, dedicated databases, access controls and PII redaction for protection. Its Trust Center lists CCPA, CPRA, GDPR, HIPAA, ISO/IEC 27001, ISO/IEC 27701, ISO/IEC 42001:2023, PCI DSS, SOC 2, TISAX and SOC 3. Pricing is custom and there is no free plan.
MaxContact Auto QA
MaxContact Auto QA applies configurable quality scorecards to contact centre interactions, with AI scoring conversations against criteria and linking each evaluation to transcript evidence. Teams can select which interactions are eligible by campaign, result code, agent, or volume. It analyzes calls, chats, and email, and scorecards can track script adherence, regulatory compliance, data protection requirements, and indicators of vulnerable customers. Critical questions can automatically fail a call regardless of its overall score; sequence-aware checks can verify that required steps happened in order. The product brings coaching opportunities, compliance risks, performance trends, flags, and transcript moments forward for review. It runs on web and via API, integrates with contact centre and CRM platforms, and is offered standalone or as an add-on. Pricing is on request, typically based on conversation volume, with flexible monthly or annual contracts. The FAQ says most deployments take less than a day, with monitoring possible within 24 hours. MaxContact is based in Manchester, United Kingdom, and was founded in 2015.