Crowd Connected vs IRIS
Crowd Connected
crowdconnected.comIRIS
irisplatform.nlSide by side
| Figure | Crowd Connected | IRIS |
|---|---|---|
| Price from | Free | €500/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 20 | 4 |
| Spec score · Location Intelligence Software | 9.3 (#1) | 7.6 (#16) |
| API and exports | The platform exposes APIs for analytics and audience segments, CSV exports for tools such as Excel, Power BI and Tableau, and real-time entry and exit event streaming. | IRIS provides a documented REST API, an MCP server, and exports in CSV, XLSX, and GeoJSON formats. |
| Company | Crowd Connected Ltd is a UK-based location technology company founded in 2013 and headquartered in Guildford, Surrey, UK. | IRIS is the main product of The Big Data Company, based at Utrecht Science Park in Utrecht. |
| Headquarters | Guildford, Surrey, UK | Utrecht, Netherlands |
| Integrations | Documented integrations include MapsPeople, Mazemap, Mappedin, Point Maps, Visioglobe, Pushwoosh, Airship, Salesforce, OneSignal, AWS Pinpoint, AWS SNS, APNS, Expo and Firebase. | The MCP server can be used with assistants including Claude, ChatGPT, Cursor, VS Code, and GitHub Copilot. |
| Purpose | The platform provides indoor and outdoor positioning, blue dot navigation, footfall analytics, and asset and wearable tracking. | IRIS forecasts revenue for candidate locations and provides prediction intervals, sales drivers, and validation against a customer's own stores. |
| Security | The company's data security document states that internet data transmission uses TLS encryption and that data in S3, EC2, and Dynamo is encrypted at rest. | IRIS says customer data is hosted and processed in the EU, is not resold, and is not used to train another customer's model without permission. |
| Support | Permanent indoor positioning plans list limited email support on Free and Starter, full support on Basic and Standard, and managed service on Enterprise. | IRIS Market does not include paid human support, while IRIS Studio includes support from the people who built the models. |
Plans
Crowd Connected
- FreeFree
- Permanent Indoor Positioning FreeFree
- Permanent Indoor Positioning Standard0.05 USD/EUR a year
- Standard$0.05 a year
- Attendee Tracking (UK)£8, paid once
- Attendee Tracking (US)$10, paid once
- Permanent Indoor Positioning Starter55 USD/EUR a month
- Basic$2,000 a year
- Permanent Indoor Positioning Basic2,000 USD/EUR a year
- Event Apps SDK Small8,500 USD/EUR, paid once
IRIS
- Kick Start€2,000, paid once
- IRIS Market€6,000 a year
- IRIS Studio€13,000 a year
- IRIS€24,000 a year
In their own words
Crowd Connected
Crowd Connected provides indoor and outdoor positioning, blue dot navigation, footfall analytics, and tracking for assets and wearables. For event attendee tracking, battery-powered Bluetooth beacons detect wearable tags and record attendance, arrival time, dwell time, and movement without badge scanning. Its analytics include near-real-time heatmaps, map regions, and device-count and dwell-time charts. Indoor positioning combines Bluetooth beacons with machine learning to self-calibrate, without manual calibration or fingerprinting. A single location SDK supports indoor and outdoor positioning in mobile apps. MapsPeople and Mazemap are integrated, and the platform can import IMDF maps from Mappedin, Point Maps, and Visioglobe; PNG and JPEG uploads are also supported. Apps can restrict background data collection to selected places and times. The service is offered on Android, iOS, web, and API. Crowd Connected Ltd, founded in 2013, is headquartered in Guildford, Surrey, UK. Its permanent indoor positioning plans list different area capacities and support levels, from limited email support to managed service.