Crowd Connected
crowdconnected.com
What it is
Crowd Connected provides indoor and outdoor positioning, blue dot navigation, footfall analytics, and tracking for assets and wearables. For event attendee tracking, battery-powered Bluetooth beacons detect wearable tags and record attendance, arrival time, dwell time, and movement without badge scanning. Its analytics include near-real-time heatmaps, map regions, and device-count and dwell-time charts. Indoor positioning combines Bluetooth beacons with machine learning to self-calibrate, without manual calibration or fingerprinting. A single location SDK supports indoor and outdoor positioning in mobile apps. MapsPeople and Mazemap are integrated, and the platform can import IMDF maps from Mappedin, Point Maps, and Visioglobe; PNG and JPEG uploads are also supported. Apps can restrict background data collection to selected places and times. The service is offered on Android, iOS, web, and API. Crowd Connected Ltd, founded in 2013, is headquartered in Guildford, Surrey, UK. Its permanent indoor positioning plans list different area capacities and support levels, from limited email support to managed service.
Spec sheet
- What it does
- Crowd Connected provides indoor and outdoor positioning, blue-dot navigation, footfall analytics, asset and wearable tracking in one platform.Read 14 Oct 2026 · crowdconnected.com
- Purpose
- The platform provides indoor and outdoor positioning, blue dot navigation, footfall analytics, and asset and wearable tracking.Read 8 Oct 2026 · crowdconnected.com
- Integrations
- Documented integrations include MapsPeople, Mazemap, Mappedin, Point Maps, Visioglobe, Pushwoosh, Airship, Salesforce, OneSignal, AWS Pinpoint, AWS SNS, APNS, Expo and Firebase.Read 14 Oct 2026 · crowdconnected.com
- Security
- The company's data security document states that internet data transmission uses TLS encryption and that data in S3, EC2, and Dynamo is encrypted at rest.Read 8 Oct 2026 · crowdconnected.com
- Support
- Permanent indoor positioning plans list limited email support on Free and Starter, full support on Basic and Standard, and managed service on Enterprise.Read 8 Oct 2026 · crowdconnected.com
- Headquarters
- Guildford, Surrey, UKRead 28 Sep 2026 · crowdconnected.com
- Founded
- 2013Read 28 Sep 2026 · crowdconnected.com
- Company
- Crowd Connected Ltd is a UK-based location technology company founded in 2013 and headquartered in Guildford, Surrey, UK.Read 8 Oct 2026 · crowdconnected.com
- Analytics
- The platform provides near-real-time heatmaps, map regions, and device-count and dwell-time charts for regions and events.Read 8 Oct 2026 · crowdconnected.com
- API and exports
- The platform exposes APIs for analytics and audience segments, CSV exports for tools such as Excel, Power BI and Tableau, and real-time entry and exit event streaming.Read 14 Oct 2026 · crowdconnected.com
- Asset tracking
- The asset-tracking system locates tagged equipment on indoor maps through a Bluetooth mesh and a cloud platform.Read 14 Oct 2026 · crowdconnected.com
- Attendee tracking
- Attendee Tracking records session attendance continuously without requiring badge-scanning staff and provides live data.Read 14 Oct 2026 · crowdconnected.com
- Company headquarters
- Companies House gives the registered office as Surrey Technology Centre, Occam Road, Surrey Research Park, Guildford, Surrey GU2 7YG.Read 14 Oct 2026 · find-and-update.company-information.service.gov.uk
- Company legal identity
- Companies House lists CROWD CONNECTED LIMITED, company number 08417106, as an active private limited company incorporated on 25 February 2013.Read 14 Oct 2026 · find-and-update.company-information.service.gov.uk
- Company size and founding
- LinkedIn lists Crowd Connected as privately held, founded in 2013, headquartered in Guildford, Surrey, with 2–10 employees.Read 14 Oct 2026 · uk.linkedin.com
- Crunchbase profile
- Crunchbase describes Crowd Connected as a private seed-stage company in Guildford, Surrey, with a 1–10 employee range and James Cobb as founder and CEO.Read 14 Oct 2026 · crunchbase.com
- Customer experience
- Customer-experience tools provide behavioural geo-targeting, push notifications, visit-frequency data, dwell information and micro-survey use cases.Read 14 Oct 2026 · crowdconnected.com
- Developer privacy obligations
- SDK integrators must disclose location collection, obtain legally valid consent, provide opt-out, and comply with UK GDPR and EU GDPR requirements.Read 14 Oct 2026 · docs.crowdconnected.com
- Event tracking limits
- Attendee Tracking pricing excludes shipping and charges for non-returned tags; the displayed US price is $10 per delegate plus a $6,000 activation charge.Read 8 Oct 2026 · crowdconnected.com
- Google Play availability
- Google Play lists Crowd Connected apps including Sail Indoor Positioning and Crowd Connected: Quick Scanner.Read 14 Oct 2026 · play.google.com
- Hardware architecture
- Beacon installations use battery-powered mesh devices and typically one gateway per building or floor, avoiding beacon cabling and dedicated power.Read 14 Oct 2026 · crowdconnected.com
- Indoor positioning
- Its indoor positioning uses battery-powered Bluetooth beacons and machine learning self-calibration without fingerprinting or manual calibration.Read 14 Oct 2026 · crowdconnected.com
- Indoor wayfinding
- The event-navigation product shows a user's live blue-dot position on interactive venue maps and supports search and directions.Read 14 Oct 2026 · crowdconnected.com
- Limit: pricing
- A G2 reviewer says the product would be better if it were cheaper, and G2 states there are too few reviews to provide buying insight.Read 14 Oct 2026 · g2.com
- Location analytics
- Location analytics includes near-real-time heatmaps, footfall and dwell reports, space-utilisation analysis, and movement-flow analysis.Read 14 Oct 2026 · crowdconnected.com
- Mapping integrations
- MapsPeople and Mazemap are integrated, and IMDF maps from Mappedin, Point Maps, and Visioglobe can be imported.Read 8 Oct 2026 · crowdconnected.com
- Mobile SDK
- The company offers a single location SDK for indoor and outdoor positioning in mobile apps.Read 8 Oct 2026 · crowdconnected.com
- Notable news: Deloitte recognition
- A LinkedIn company update dated 2026 says Crowd Connected ranked 325th in the Deloitte EMEA Technology Fast 500 2025 after reported four-year revenue growth of 543%.Read 14 Oct 2026 · uk.linkedin.com
- Notable news: WHX Dubai
- Crowd Connected's resources page dated 19 May 2026 describes a WHX Dubai 2026 deployment with blue-dot navigation, 70,000+ location-targeted notifications and 235,000+ attendees.Read 14 Oct 2026 · crowdconnected.com
- Occupancy analytics
- Occupancy analytics provides room, floor and building counts and compares measured use with bookings using anonymous Bluetooth signals.Read 14 Oct 2026 · crowdconnected.com
- Praise: geofencing
- A G2 reviewer specifically praises the product's easy-to-use geofencing support.Read 14 Oct 2026 · g2.com
- Praise: usability and price
- G2 reviewers repeatedly describe the app as user-friendly and cheaper than alternatives.Read 14 Oct 2026 · g2.com
- Privacy controls
- Apps can limit background data collection to specific places and times.Read 8 Oct 2026 · crowdconnected.com
- Rating on Apple App Store
- No star rating is displayed because Sail Indoor Positioning has not received enough ratings or reviews.Read 14 Oct 2026 · apps.apple.com
- Rating on G2
- 3.5 out of 5 from 3 reviews for the Crowd Connected product profile.Read 14 Oct 2026 · g2.com
- Rating on G2 seller profile
- 4.7 out of 5 from 25 reviews across Crowd Connected products and categories.Read 14 Oct 2026 · g2.com
- Rating on Google Play
- Sail Indoor Positioning shows 100+ downloads; the opened listing does not display a numerical rating or review count.Read 14 Oct 2026 · play.google.com
- SDK licence
- The SDK is proprietary, licensed royalty-free for embedding in developer applications, and cannot be modified, reverse engineered or distributed standalone.Read 14 Oct 2026 · docs.crowdconnected.com
- SDK warranty limitation
- The SDK is supplied without warranties, may not be uninterrupted or compatible with every application, and the agreement caps aggregate liability at £100.Read 14 Oct 2026 · docs.crowdconnected.com
- SDKs
- Crowd Connected publishes mobile SDK documentation for iOS and Android, including integration guides, API references and migration material.Read 14 Oct 2026 · docs.crowdconnected.com
- Support terms
- The SDK agreement says Crowd Connected may provide support or updates but is not obligated to do so, and older SDK versions may be deprecated.Read 14 Oct 2026 · docs.crowdconnected.com
- System requirement (iOS app)
- The Sail Indoor Positioning iOS app requires iOS 14.1 or later and is compatible with iPhone and iPad.Read 14 Oct 2026 · apps.apple.com
- Target sectors
- The company lists events, healthcare, and education among its sectors.Read 8 Oct 2026 · crowdconnected.com
Plans and prices
Free Free Free forever 1 floorplan · unlimited area · unlimited MAUs · limited email support Read 8 Oct 2026 · crowdconnected.com
Permanent Indoor Positioning Free Free Free forever 1 floorplan · unlimited area · unlimited MAUs · limited email support Read 14 Oct 2026 · crowdconnected.com
Permanent Indoor Positioning Standard 0.05 USD/EUR a year $/€0.05 per year per m² Unlimited floorplans · 40,000–300,000 m² · unlimited MAUs · full support · annual contract Read 14 Oct 2026 · crowdconnected.com
Standard $0.05 a year Annual contract 40,000 m2 to 300,000 m2 · unlimited floorplans · unlimited MAUs · full support Read 8 Oct 2026 · crowdconnected.com
Attendee Tracking (UK) £8, paid once £8 per delegate plus £4,500 activation charge License and hardware rental included · shipping and non-returned tags excluded Read 14 Oct 2026 · crowdconnected.com
Attendee Tracking (US) $10, paid once $10 per delegate plus $6,000 activation charge License and hardware rental included · shipping and non-returned tags excluded Read 14 Oct 2026 · crowdconnected.com
Permanent Indoor Positioning Starter 55 USD/EUR a month $/€55 per month per 1,000 m² Unlimited floorplans · below 3,000 m² · unlimited MAUs · limited email support · monthly contract Read 14 Oct 2026 · crowdconnected.com
Basic $2,000 a year Annual contract 3000 m2 to 40,000 m2 · unlimited floorplans · unlimited MAUs · full support Read 8 Oct 2026 · crowdconnected.com
Permanent Indoor Positioning Basic 2,000 USD/EUR a year $/€2,000 per year Unlimited floorplans · 3,000–40,000 m² · unlimited MAUs · full support · annual contract Read 14 Oct 2026 · crowdconnected.com
Event Apps SDK Small 8,500 USD/EUR, paid once $/€8,500 Up to 20,000 m² · mobile SDK licence fee includes beacon rental Read 14 Oct 2026 · crowdconnected.com
Indoor Positioning for Event Apps — Small $8,500, paid once Up to 20,000m2 · mobile SDK licence fee including beacon rental Read 8 Oct 2026 · crowdconnected.com
Event Apps SDK Medium 15,500 USD/EUR, paid once $/€15,500 Up to 60,000 m² · mobile SDK licence fee includes beacon rental Read 14 Oct 2026 · crowdconnected.com
Strong points and limits
Strong points
- Captures event attendance without badge scanning
- Offers near-real-time heatmaps and dwell-time charts
- Indoor positioning self-calibrates with machine learning
- SDK covers indoor and outdoor mobile positioning
- Apps can limit background collection by place and time
Limits
- Attendee pricing excludes shipping and unreturned tags
- Attendee tracking lists a $6,000 activation charge
- Free and Starter list limited email support
Who it suits
It suits event organizers seeking attendance and movement data, as well as organizations in healthcare or education needing positioning or footfall analytics. Mobile app developers can use its location SDK for indoor and outdoor positioning.
Crowd Connected in depth
Read the full write-up
Crowd Connected is a location platform for venues, event organizers, and app teams that need positioning and movement data. Its breadth is a strength, but area-based plans and event-specific charges make the deployment scope central to the buying decision.
Overview
The platform combines indoor and outdoor positioning, blue-dot navigation, footfall analytics, and asset and wearable tracking. For events, battery-powered Bluetooth beacons detect wearable tags and capture session attendance, arrival time, dwell time, and movement without badge scanning. This removes a scanning step for attendees, though organizers must account for shipping and charges for tags that are not returned.
Crowd Connected Ltd was founded in 2013 and is headquartered in Guildford, Surrey, UK. Its security document states that internet transmissions use TLS and data in S3, EC2, and Dynamo is encrypted at rest.
Key features
Indoor positioning uses battery-powered Bluetooth beacons with machine learning to self-calibrate, without manual calibration or fingerprinting. That can suit teams looking to avoid maintaining a calibration process. Near-real-time heatmaps, map regions, and device-count and dwell-time charts give venues and event teams ways to examine where devices gather and how long they stay.
MapsPeople and Mazemap are integrated, and the platform can import IMDF maps from Mappedin, Point Maps, and Visioglobe. That gives teams several routes to work with existing mapping systems and files. A single location SDK supports indoor and outdoor positioning in mobile apps. Apps can also limit background data collection to particular places and times, a useful control for deployments where collection should be geographically or temporally bounded.
PNG and JPEG uploads, API access, and Android, iOS, and web platforms support a mix of app and web deployments. Healthcare and education are among the sectors Crowd Connected serves, alongside events.
Pricing
The permanent indoor-positioning plans scale by mapped area, while the listed plans include unlimited floorplans and monthly active users (MAUs):
Free: free, billed Free forever; one floorplan, unlimited area and MAUs, and limited email support. It is a low-cost way to start, but the single-floorplan limit and limited support constrain broader use.
Starter: $5,510,002 a month on a monthly contract; below 3,000 m2, unlimited floorplans and MAUs, and limited email support. This covers a small area without restricting floorplan count, but the stated monthly price is a substantial commitment relative to the free option.
Basic: $2,000 a year on an annual contract; 3,000 m2 to 40,000 m2, unlimited floorplans and MAUs, and full support. It suits deployments in this area range that need full support on an annual term.
Standard: $0.05 a year on an annual contract; 40,000 m2 to 300,000 m2, unlimited floorplans and MAUs, and full support. It extends the area ceiling beyond Basic while retaining full support.
Enterprise: custom pricing on an annual contract for over 300,000 m2, with unlimited floorplans and MAUs and managed service. It is aimed at the largest deployments and adds managed service.
For event-app indoor positioning, one-time plans include a mobile SDK licence fee and beacon rental: Small costs $8,500, paid once for up to 20,000m2, Medium $15,500, paid once for up to 60,000m2, and Large $25,000, paid once for up to 100,000m2. Extra Large covers over 100,000 m2 at custom pricing. These are defined by venue size rather than MAU caps.
Attendee Tracking costs $10 per delegate plus a $6,000 activation charge; license and hardware rental are included, but shipping and non-returned tags are excluded. The per-delegate charge and activation fee should be weighed against the event's expected attendance, with tag returns and shipping budgeted separately.
Platforms
Crowd Connected supports Android, iOS, web, and API. The single location SDK is intended for mobile apps, while API access provides another integration route.
Who it's for
It is a strong candidate for venues and event teams that need indoor positioning, attendance and dwell-time capture, or area-level movement analytics, and for app teams embedding indoor and outdoor location features. Teams with large mapped areas can move to higher tiers without MAU limits. It is less compelling for buyers seeking a broad mapping tool without location infrastructure, or for events where activation, per-delegate, shipping, and tag-return costs are hard to justify.
Pros and cons
Pros: Beacon-based attendance capture avoids badge scanning; self-calibrating indoor positioning avoids manual calibration and fingerprinting; multiple map integrations and IMDF imports provide mapping options; plans include unlimited MAUs.
Cons: Attendee Tracking adds a $6,000 activation charge and $10 per delegate, with shipping and unreturned tags extra; Starter includes limited email support, while full support starts with Basic; area thresholds make the right plan dependent on venue size.
Alternatives
Location Intelligence Software is a useful starting point for comparing tools in the category. Consider Maptitude if you want a paid mapping product with desktop and online plans. Maptive may suit a buyer looking for mapping with a free plan and a stated 45-day pass. For API-focused location work, LocationAPI offers a free developer tier with limited requests and no commercial use. Mapline is another freemium option. Foursquare offers freemium spatial products, while Mapbox Studio has a free plan with related API and custom tileset usage potentially billed separately. NIQ is a paid alternative. Sitewise Analytics offers a free Market Grid plan with curated geospatial variables and preset trade areas.
Verdict
Choose Crowd Connected when a venue or event needs positioning, attendance capture, or movement analytics in one location-focused platform, especially if self-calibrating indoor positioning and an app SDK matter. Look elsewhere if event tracking's activation and per-delegate costs, tag-return obligations, or area-based plan structure do not fit the deployment.
Verdict
Crowd Connected brings positioning, attendee tracking, and location analytics together, with several mapping options and a mobile SDK. Review area coverage, support tier, and attendee-tracking charges against the intended deployment.
Where Specifiction places it
- Location Intelligence Software#1 of 369.3
