Custify vs GainTrace
Custify
custify.com
GainTrace
gaintrace.comSide by side
| Figure | Custify | GainTrace |
|---|---|---|
| Price from | — | $82/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Customer Health Score Software | 8.4 (#2) | 8.8 (#1) |
| Spec score · Proactive Customer Retention Software | 8.3 (#2) | 8.9 (#1) |
| Spec score · Customer Revenue Optimization (CRO) Software | 8.4 (#2) | 8.8 (#1) |
| Spec score · Customer Success Analytics Software | 8.2 (#4) | 8.7 (#3) |
| Data hosting | Custify hosts servers on AWS in Ohio or Frankfurt and says EU-only hosting can be arranged on request. | Customer data is stored at rest in AWS Ireland; the company says EU and US workload locations can be selected for enterprise arrangements. |
| Headquarters | Bucharest, Romania | Ahmedabad, India |
| Health scoring | Users can create personalized health scores to identify customer risks and opportunities. | Health scores use weighted usage, adoption, engagement, sentiment, revenue, support and CSM pulse dimensions, with inputs refreshed every six hours. |
| Integrations | Custify can import CRM, billing, support, and marketing data, and offers a native API, a JavaScript snippet, and a Segment connection. | Listed connectors include Salesforce, HubSpot, Stripe, Slack, Intercom, Zendesk, Gong, Segment, Mixpanel, Amplitude, PostHog, Heap, Attio, Pipedrive, Close, Freshdesk, Google Analytics, Chargebee, Calendly, Cal.com, Fireflies, Zoom, BigQuery and Snowflake. |
| Product | Custify is customer success software for centralizing customer data, automating workflows, reducing churn, and driving expansion. | GainTrace is customer success software that combines stack signals into customer health scores to surface churn risk in time to act. |
| Support | Custify lists in-app and email support and describes guided onboarding and implementation assistance. | The company says support is handled by the founders and that support email is answered within one business day. |
Plans
GainTrace
- FreeFree
- GainTrace$82 a month
- GainTrace$990 a year
- Enterprise$1,500 a month
In their own words
Custify
Custify is customer success software for bringing customer information together, automating workflows, reducing churn, and supporting expansion. Its Customer 360 dashboard combines customer data, product usage, adoption, health scores, and lifecycle details. Teams can define custom KPIs and metrics, track trends, and monitor at-risk customers and expansion opportunities. Playbooks can send reminders and assign tasks when metrics change; CustifyAI adds conversation summaries, natural-language customer queries, account selection, and AI-assisted workflow actions. The platform can import CRM, billing, support, and marketing data through a native API, JavaScript snippet, and Segment connection. Named integrations include Salesforce, HubSpot, Stripe, Chargebee, Recurly, Intercom, Help Scout, and Zendesk. Custify states that it maintains active GDPR compliance and ISO 27001 certification, and hosts customer data in Germany. Concierge Onboarding typically takes about four weeks and includes integration help, live training, a dedicated customer success manager, and post-launch support. Pricing is on request; a free trial is available.
GainTrace
GainTrace is customer success software for B2B SaaS teams that turns account signals into health scores intended to surface churn risk. Scores weigh usage, adoption, engagement, sentiment, revenue, support and CSM pulse, with inputs refreshed every six hours. For each account, the product shows the signals, weights and dates behind its score; it withholds a churn percentage until data and confidence thresholds are met. Nineteen built-in workflows cover situations such as declining health, renewal timelines, champion departures, payment failures and onboarding stages. Listed connectors include Salesforce, HubSpot, Stripe, Slack, Intercom, Zendesk, Mixpanel, Segment, PostHog, Zoom, a custom webhook and the GainTrace SDK. The free plan covers 25 tracked companies, 100 contacts, 5,000 events per month, three live connectors, 100 automations per month, 12-hour sync and three months of history. The paid GainTrace plan is $82 a year, billed annually at $990, with limits varying by company band. GainTrace says data is stored at rest in AWS data centres in Ireland and EU data residency is available on every plan. It runs on web and provides an API.