Customer.io vs Listrak
Customer.io
customer.io
Listrak
listrak.comSide by side
| Figure | Customer.io | Listrak |
|---|---|---|
| Price from | $100/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 3 | 2 |
| Spec score · Campaign Management | 7.5 (#16) | 7.9 (#11) |
| Spec score · Marketing Automation - B2C Software | 7.5 (#16) | 7.8 (#10) |
| Spec score · Email marketing tools | 7.7 (#117) | 8.3 (#65) |
| Spec score · Customer Engagement Software | 7.5 (#15) | 7.9 (#8) |
| Spec score · Marketing Automation Software | 7.5 (#84) | 8.2 (#40) |
| Spec score · Customer Journey Orchestration Software | 7.5 (#22) | 7.9 (#11) |
| Spec score · Email Marketing Software | 7.6 (#136) | 8.0 (#97) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Headquarters | Beaverton, Oregon, United States | Listrak lists its headquarters at 100 West Millport Road, Lititz, Pennsylvania 17543. |
| Lead scoring | Yes | Yes |
Plans
Customer.io
- Essentials$100 a month
- Premium$1,000 a month
- EnterprisePrice not published
In their own words
Customer.io
Customer.io has no write-up on Specifiction yet; its figures are above.
Listrak
Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.