Customer Thermometer vs CustomerGauge
Customer Thermometer
customerthermometer.comCustomerGauge
customergauge.comSide by side
| Figure | Customer Thermometer | CustomerGauge |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · Customer Satisfaction Software | 8.5 (#3) | 7.5 (#12) |
| Spec score · Net Promoter Score Software | 8.5 (#3) | 7.5 (#13) |
| Spec score · Survey Software | 7.9 (#59) | 7.4 (#99) |
| Founded | 2011 | The company’s about page says CustomerGauge was founded in 2007 by co-founders Adam Dorrell and Camilla Scholten. |
| Free plan | No | No |
| Headquarters | Brighton, United Kingdom | Amsterdam, Netherlands |
| Integrations | Listed integrations include Gmail, Outlook, Zendesk, Salesforce, ServiceNow, and ConnectWise. | CustomerGauge’s help center documents workflow alerts and report dispatches for Microsoft Teams and Slack. |
| Product | Customer Thermometer collects customer ratings and feedback through short surveys embedded in emails, support tickets, and other communications. | CustomerGauge describes itself as a B2B account experience platform that connects customer feedback to revenue and helps teams act on it. |
| Security | The maker says network communication is secured with TLS 1.2 and 1.3, and survey data is stored in Microsoft Azure managed databases in the UK. | The company links to a Trust portal and GDPR information from its site; those links alone do not specify particular certifications or controls. |
| Support | The company calls its customer support team the Ministry of Magic and says it helps customers use the software and related processes. | CustomerGauge provides a user help center with articles on product features, troubleshooting, APIs, and integrations. |
Plans
Customer Thermometer
- At the Beach$9 a month
- Jumper$49 a month
- Flyer$99 a month
- Mach 1$159 a month
- Mach 2$259 a month
- Mach 3$400 a month
- Mach 4$700 a month
- EnterprisePriced on request
In their own words
Customer Thermometer
Customer Thermometer collects customer ratings and feedback through short surveys embedded in emails, support tickets, and other communications. Recipients can rate a service and comment directly from an email or ticket. All plans include reporting and email alerts for responses and comments; plans with at least 200 responses also include NPS and Personalized Ribbon reporting. Listed integrations include Gmail, Outlook, Zendesk, Salesforce, ServiceNow, and ConnectWise. Data can be exported as a CSV or automatically through the API or webhooks. The maker says network communications use TLS 1.2 and 1.3 and survey data is stored in Microsoft Azure managed databases in the UK. It states that the service is GDPR and CCPA compliant, but does not claim HIPAA compliance. The maker offers 10 free surveys without requiring a credit card, alongside a free trial. Monthly plans include At the Beach for $9 a month with zero responses and Jumper for $49 a month with 200 responses and unlimited users or agents. Unused responses roll over, but an account can hold no more than twice its monthly response allowance at once. Customer Thermometer is available on web and iOS, with API access listed.
CustomerGauge
CustomerGauge is a B2B account experience platform that links customer feedback with revenue and sentiment. It collects responses through surveys, in-app prompts, AI-led interviews, email, Slack, WhatsApp, and a mobile app. An account hierarchy combines stakeholder feedback into an account-level NPS view. The Monetize CX dashboard shows account health by revenue exposure and tracks revenue coverage. Gaige AI analyzes feedback, drafts personalized replies, and flags accounts with early churn signs or unresolved frustration. The platform includes sentiment analysis, AI insight summaries, and closed-loop workflows. Help-center documentation covers workflow alerts and report dispatches for Microsoft Teams and Slack, plus REST APIs and webhooks. CustomerGauge runs through web and API access and serves B2B industries including consumer packaged goods, beverage, logistics, manufacturing, technology, and services. The maker is headquartered in Amsterdam and was founded in 2007. Pricing is on request; the listed plan uses one flat fee based on account base and activated modules, with no free plan.