Customer Thermometer vs Feedbackly

Customer Thermometer collects customer ratings and feedback through short surveys embedded in emails, support tickets, and other communications. Recipients can rate a service and comment directly from an email or ticket. All plans include reporting and email alerts for responses and comments; plans with at least 200 responses also include NPS and Personalized Ribbon reporting. Listed integrations include Gmail, Outlook, Zendesk, Salesforce, ServiceNow, and ConnectWise. Data can be exported as a CSV or automatically through the API or webhooks. The maker says network communications use TLS 1.2 and 1.3 and survey data is stored in Microsoft Azure managed databases in the UK. It states that the service is GDPR and CCPA compliant, but does not claim HIPAA compliance. The maker offers 10 free surveys without requiring a credit card, alongside a free trial. Monthly plans include At the Beach for $9 a month with zero responses and Jumper for $49 a month with 200 responses and unlimited users or agents. Unused responses roll over, but an account can hold no more than twice its monthly response allowance at once. Customer Thermometer is available on web and iOS, with API access listed.

Feedbackly is a customer experience platform for gathering, analyzing and acting on feedback across customer touchpoints. Its Emotional Value Index (EVI®) measures customer emotions alongside NPS and CSAT. Surveys can be distributed online or offline through SMS, email, QR codes, web popups, embedded forms and Feedbackly Terminal; additional channels include in-app, Slack, social media, iPads and tablets. Survey tools include multilingual forms, templates, behavioral targeting, automated distribution and question logic. Analytics include live results, open-text and root-cause analysis, customer and employee journey views, and EVI analysis. Feedbackly offers REST and SOAP connections, and says its Salesforce integration can trigger targeted surveys and return feedback data to accounts. The maker states that it is GDPR compliant and describes personal-data expiration and deletion tools, staff-access audit trails and subcontractor audits. An accessible survey theme is stated to comply with WCAG 2.1. Single includes 5,000 responses per year; Pro includes 20,000, and Custom has unlimited responses. Single is listed at €199 a year when billed annually, and a 14-day trial is available. There is no free plan.