Customer Thermometer vs Mopinion
Customer Thermometer
customerthermometer.com
Mopinion
mopinion.comSide by side
| Figure | Customer Thermometer | Mopinion |
|---|---|---|
| Price from | $9/mo | €279/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 8 | 2 |
| Spec score · Customer Satisfaction Software | 8.5 (#3) | 8.7 (#1) |
| Spec score · Customer Feedback Software | 8.4 (#13) | 8.6 (#9) |
| Spec score · Survey Software | 7.9 (#59) | 8.6 (#17) |
| Audience | The company says its customers range from startups to global brands and include users in more than 160 countries. | The company presents Mopinion as a solution for digital marketers and teams working on digital customer experience and user feedback. |
| Founded | 2011 | 2013 |
| Free plan | No | No |
| Headquarters | Brighton, United Kingdom | Rotterdam, Netherlands |
| Integrations | Listed integrations include Gmail, Outlook, Zendesk, Salesforce, ServiceNow, and ConnectWise. | The integrations page lists connections including Google Analytics, Slack, Jira, Salesforce, Marketo, HubSpot, Zendesk, Intercom and Microsoft Teams. |
| Product | Customer Thermometer collects customer ratings and feedback through short surveys embedded in emails, support tickets, and other communications. | Mopinion is an all-in-one feedback solution for collecting and analyzing user feedback across websites, apps and email. |
| Security | The maker says network communication is secured with TLS 1.2 and 1.3, and survey data is stored in Microsoft Azure managed databases in the UK. | Mopinion states that it is ISO 27001 certified and stores customer data within the EU by default. |
| Support | The company calls its customer support team the Ministry of Magic and says it helps customers use the software and related processes. | The pricing page includes dedicated support in all plans and says support staff are ready to help customers meet their feedback goals. |
Plans
Customer Thermometer
- At the Beach$9 a month
- Jumper$49 a month
- Flyer$99 a month
- Mach 1$159 a month
- Mach 2$259 a month
- Mach 3$400 a month
- Mach 4$700 a month
- EnterprisePriced on request
In their own words
Customer Thermometer
Customer Thermometer collects customer ratings and feedback through short surveys embedded in emails, support tickets, and other communications. Recipients can rate a service and comment directly from an email or ticket. All plans include reporting and email alerts for responses and comments; plans with at least 200 responses also include NPS and Personalized Ribbon reporting. Listed integrations include Gmail, Outlook, Zendesk, Salesforce, ServiceNow, and ConnectWise. Data can be exported as a CSV or automatically through the API or webhooks. The maker says network communications use TLS 1.2 and 1.3 and survey data is stored in Microsoft Azure managed databases in the UK. It states that the service is GDPR and CCPA compliant, but does not claim HIPAA compliance. The maker offers 10 free surveys without requiring a credit card, alongside a free trial. Monthly plans include At the Beach for $9 a month with zero responses and Jumper for $49 a month with 200 responses and unlimited users or agents. Unused responses roll over, but an account can hold no more than twice its monthly response allowance at once. Customer Thermometer is available on web and iOS, with API access listed.
Mopinion
Mopinion collects and analyzes user feedback across websites, apps, and email. Its form builder supports different question types, metrics, styling, and branded assets. Forms can be triggered by events or user behavior and shown on selected pages or at particular points in a user journey. Analytics use AI to categorize and summarize written feedback, visualize data, and identify trends. The platform also includes real-time analysis, automated alerts and tags, conversational feedback, and unlimited surveys, feedback, and users. Integrations include Google Analytics, Slack, Jira, Salesforce, Marketo, HubSpot, Zendesk, Intercom, and Microsoft Teams. Webhooks can post feedback data in JSON to a chosen endpoint, while the API supports custom imports and app connections. Native and web SDKs are available for Android and iOS, with options for React Native, Flutter, Cordova, and Capacitor. Mopinion says customer data is stored in the EU by default and that it is ISO 27001 certified. Pricing starts at €279/mo, with a 14-day trial and no free plan. After the trial, the feedback inbox remains active, but reports go offline until the account upgrades.