CustomerGauge vs Refiner
CustomerGauge
customergauge.com
Refiner
refiner.ioSide by side
| Figure | CustomerGauge | Refiner |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 6 |
| Spec score · Customer Satisfaction Software | 7.5 (#12) | 7.9 (#8) |
| Spec score · Nps Software | 7.5 (#9) | 8.0 (#7) |
| Spec score · Net Promoter Score Software | 7.5 (#13) | 7.9 (#11) |
| Spec score · Survey Software | 7.4 (#99) | 8.1 (#39) |
| AI | Gaige AI analyzes feedback, drafts personalized responses, and flags accounts with early signs of churn or unresolved frustration. | Refiner offers AI response tagging and AI translations, and its MCP server lets AI assistants access survey data. |
| Founded | The company’s about page says CustomerGauge was founded in 2007 by co-founders Adam Dorrell and Camilla Scholten. | 2018 |
| Free plan | No | Yes |
| Headquarters | Amsterdam, Netherlands | Paris, France |
| Integrations | CustomerGauge’s help center documents workflow alerts and report dispatches for Microsoft Teams and Slack. | Listed integrations include Segment, RudderStack, Amplitude, Mixpanel, Salesforce, HubSpot, Slack, Microsoft Teams, Zapier, Make, REST API, and webhooks. |
| Product | CustomerGauge describes itself as a B2B account experience platform that connects customer feedback to revenue and helps teams act on it. | Refiner provides contextual in-app and mobile surveys for software companies, with website popups, email surveys, and shareable survey links. |
| Security | The company links to a Trust portal and GDPR information from its site; those links alone do not specify particular certifications or controls. | Refiner states it has SOC 2 Type II, GDPR, CCPA, and HIPAA compliance frameworks. |
| Support | CustomerGauge provides a user help center with articles on product features, troubleshooting, APIs, and integrations. | Enterprise includes priority technical support and dedicated customer success; the pricing comparison lists documentation and email support for paid plans. |
Plans
Refiner
- FreeFree
- EssentialsPrice not published
- GrowthPrice not published
- Free planFree
- Free trialFree
- EnterprisePriced on request
In their own words
CustomerGauge
CustomerGauge is a B2B account experience platform that links customer feedback with revenue and sentiment. It collects responses through surveys, in-app prompts, AI-led interviews, email, Slack, WhatsApp, and a mobile app. An account hierarchy combines stakeholder feedback into an account-level NPS view. The Monetize CX dashboard shows account health by revenue exposure and tracks revenue coverage. Gaige AI analyzes feedback, drafts personalized replies, and flags accounts with early churn signs or unresolved frustration. The platform includes sentiment analysis, AI insight summaries, and closed-loop workflows. Help-center documentation covers workflow alerts and report dispatches for Microsoft Teams and Slack, plus REST APIs and webhooks. CustomerGauge runs through web and API access and serves B2B industries including consumer packaged goods, beverage, logistics, manufacturing, technology, and services. The maker is headquartered in Amsterdam and was founded in 2007. Pricing is on request; the listed plan uses one flat fee based on account base and activated modules, with no free plan.
Refiner
Refiner provides surveys for software companies across in-app and mobile experiences, websites, email, and shareable links. Survey types include NPS, CSAT, CES, product-market fit, user research, onboarding and UX feedback, user profiling, and in-app messages or calls to action. Teams can target respondents by traits, behavior, device, language, or prior responses, then trigger surveys after events or delays. Dashboards include NPS, CSAT, and CES trend charts, response segmentation, filters, and AI-assisted tagging of open-text answers. Listed integrations span analytics, CRM, messaging, and automation tools, as well as a REST API and webhooks. Refiner also offers AI translations and an MCP server through which AI assistants can access survey data. The company states it has SOC 2 Type II, GDPR, CCPA, and HIPAA compliance frameworks. It says data is hosted in Ireland within the EU by default and encrypted in transit and at rest. The free plan allows 25 responses per month; the 30-day trial allows 100 responses and requires no credit card.