CustomerLabs Audience Builder vs Peak
CustomerLabs Audience Builder
customerlabs.comPeak
peak.aiSide by side
| Figure | CustomerLabs Audience Builder | Peak |
|---|---|---|
| Price from | $129/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 3 | 3 |
| Spec score · Customer Segmentation Software | 8.0 (#7) | 7.7 (#12) |
| Company | CustomerLabs says it was founded in 2017 and is headquartered in the US, with an engineering office in Chennai, India. | Peak's About page says the company was founded in 2015. |
| Founded | 2017 | 2014 |
| Headquarters | United States | A Peak announcement describes the company as headquartered in Manchester, United Kingdom. |
| Integrations | The integrations page lists Meta, Google Ads, LinkedIn, HubSpot, Shopify, Klaviyo, Salesforce, TikTok, and other tools. | Data Bridge integrates with Amazon S3, Amazon Redshift, and Snowflake, and Peak lists integrations including Salesforce, Shopify, Google, Oracle, Braze, and TikTok. |
| Security | CustomerLabs states that data is encrypted in transit with TLS 1.2 or higher and at rest, and that email, phone, and name are SHA-256 hashed before delivery to destinations. | Peak states it is ISO 27001 certified, undergoes annual SOC 2 Type II audits, and adheres to the UK Data Protection Act 2018 for GDPR compliance. |
| Support | The Growth plan lists email support with a six-hour first response; annual billing includes WhatsApp support with a three-hour first response. | Peak says implementation and standard support are provided for every customer, with additional services such as customizations, data integration, and premium support available. |
Plans
CustomerLabs Audience Builder
- Growth$129 a month
- Agency Lite$499 a month
- Agency Premium$999 a month
In their own words
CustomerLabs Audience Builder
CustomerLabs Audience Builder is a web-based tool for creating first-party audiences without code or SQL. It builds segments from lifecycle stage, purchase history, order-value tiers, CRM state, demographics, technology, UTM parameters, user and account traits, events, offline data, and custom rules. Rules can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields. Suppression can remove recent buyers, existing customers, or disqualified leads automatically when they stop qualifying. Audiences refresh in real time, hourly, daily, or on every event, with membership changes syncing within minutes. Destinations include Meta, Google Ads, LinkedIn, TikTok, GA4, Snapchat, Reddit, Microsoft Bing Ads, Klaviyo, Zapier, BigQuery, and Google Sheets. It also lists integrations such as HubSpot, Shopify, Salesforce, and other tools. Plans start at $129 a month, with a free trial but no free plan.
Peak
Peak is an AI platform for business decision-making, with applications for inventory and pricing optimization. Inventory AI is designed to help retailers and manufacturers reduce excess inventory, optimize safety stock, lower shipping costs, and manage working capital. Pricing AI provides product price recommendations throughout each product’s lifecycle. Peak describes a decision process that predicts from real-time and historical data, applies business logic to recommend actions, and uses AI agents to carry them out. Its platform brings together tools to build, run, manage, and monitor AI products, while organizing business data for models to use. The cloud-native, API-first platform is intended to integrate with systems such as Microsoft, ERP, and CRM products. Data Bridge can connect to Amazon S3, Amazon Redshift, and Snowflake while querying customer data without moving it into Peak storage. Peak lists API access and real-time deployment. It offers implementation, integration, customization, support, analytics, and training. Peak says it was founded in 2015 and is headquartered in Manchester, United Kingdom. Pricing is available on request.