Cyance vs Demandbase

Cyance is a web-based B2B intent data platform for identifying accounts researching products and services. It combines first- and third-party signals from local and international media, with standard and custom keyword tracking to focus on relevant account activity. Trending Topics highlights industry trends, prospect interests, pain points, and priorities, as well as how long accounts have researched topics. Cyance says it tracks over 24 billion global data events each month across more than 55,000 sources, with over 30,000 in Europe, and supports intent discovery in more than 10 languages. For account-based marketing, it offers intent scoring and technographic and firmographic information for strategies from one-to-few to one-to-many. The company says its support team helps customers define suitable keywords. Founded in 2007, Cyance became an Expandi Group brand in 2022. It targets B2B companies, agencies, and teams pursuing European markets. Pricing is on request, and commercial terms specify a 12-month minimum term.

Demandbase is an account-based go-to-market platform for B2B teams. It analyzes signals, accounts, and buying-group activity with AI to help prioritize opportunities and coordinate go-to-market programs. Demandbase Marketing supports engaging buying groups, coordinating programs across channels, and measuring pipeline growth; Demandbase Sales helps revenue teams prioritize in-market accounts using account intelligence and buying signals. The company also offers Advertising and Data solutions that can be used independently. Listed capabilities include a 200-million-contact database, direct-dial data, intent data, technographic filters, and API access. The platform is available through web, API, and extension access. Demandbase One for Sales can be reached through a web app, iFrame, or Chrome or Microsoft Edge extension. The Marketplace lists 62 integrations, including products from Adobe and Amazon. Pricing is on request, and a free trial is available. Trial accounts for the Data Export API can export up to 100 MB in a rolling 24-hour period. Demandbase lists ISO/IEC 27001 and SOC 2 compliance, role-based access controls, and multi-factor authentication. Its primary cloud platforms are AWS and Google Cloud Platform.