Dash Social vs Metricool
Dash Social
dashsocial.com
Metricool
metricool.comSide by side
| Figure | Dash Social | Metricool |
|---|---|---|
| Price from | — | $20/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 6 |
| Spec score · Social Media Management Tools | 8.4 (#29) | 9.4 (#2) |
| Analytics level | advanced | basic |
| Approval workflow | Yes | Yes |
| Audience | Dash Social describes its platform as enterprise social media management built to help brands grow across key social channels. | Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators. |
| Founded | 2013 | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. |
| Free plan | No | Yes |
| Integrations | The integrations page lists services including Salesforce, Zendesk, Shopify, Google Sheets, BigQuery, Mailchimp, Klaviyo, Canva and Google Drive, with many marked “Coming Soon.” | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. |
| Social inbox | Yes | Inbox centralizes messages and comments from connected networks. |
| Support | The pricing page lists 24/7 live chat with real people, onboarding and training, and self-service articles and video walkthroughs among its support offerings. | Metricool says real people provide help through its support channel. |
| Supported networks | Instagram,Facebook,Pinterest,TikTok,YouTube,LinkedIn,Threads,Snapchat | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
Plans
Dash Social
- AdvancePriced on request
- EngagePriced on request
- EnterprisePriced on request
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
In their own words
Dash Social
Dash Social has no write-up on Specifiction yet; its figures are above.
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.