Datastory vs Understand

Datastory turns data into interactive charts, data-driven web applications, and presentations published as stories. Its AI can interpret uploaded data, recommend visualizations, identify insights, and draft captions based on workspace data. A chart picker reads columns and suggests encodings for categorical, temporal, geographic, or hierarchical data. Visualizations can be shared as standalone links, embedded in websites, or exported as high-quality images. Embedding is also described for Notion, Webflow, newsletters, and content management systems. An Open Data catalog includes statistics from sources such as OECD, WHO, Eurostat, the World Bank, and the UN. The web-based Starter plan is free and includes 10 visualizations, up to 3 team members, 100 AI credits per month, and unlimited open data downloads. Professional costs $15 a month per user and includes unlimited visualizations and collaborators, 1000 AI credits per month, priority support, and custom branding. Enterprise pricing is custom. Datastory is based in Stockholm and was founded in 2005.

Understand turns static charts and complex dashboards into data stories for sharing insights and supporting decisions. Each story is built from cards that appear as viewers scroll through it, a format the product calls scrollytelling. Users can import data from files, Google, SQL databases, OLAP cubes, or APIs. Understand AI can analyze and summarize stories and identify anomalies. Stories can be shared publicly or embedded; Growth also supports email and Slack notifications. The service describes scheduled story updates and mobile-friendly viewing. A white-label option lets users embed stories in another product with custom branding and a custom domain. Enterprise-ready options include private cloud or single-tenant deployment, SSO, and access control. The free Starter plan includes one editor, unlimited stories, CSV upload and manual entry, public sharing, and scrollytelling. Growth costs $25.00 per editor per month with annual billing. A 14-day trial is listed, and the terms limit website use to individuals aged 13 or older.